brand importance
Business, Design & Photography, Lifestyle & Hobby, Marketing, SEO, Social Media, Web Design

Building Your Brand: A Guide for New Businesses

Why Building A Brand Is So Important For New Businesses

When you are looking to build a business, one of the most important things that you are going to want to focus on is building out your brand. Building a brand is essential for new businesses in order to effectively establish themselves in the marketplace. Without building a brand, you are essentially putting yourself at a competitive disadvantage among the competition. After all, it is very likely that your competition is actively working to build and establish their own brand. Because of this, you want to focus on brand building strategies and techniques that will allow you to dominate the marketplace. Below, we will discuss some of the reasons why you want to build a brand and some effective strategies that you can use to do so.

Why Building A Brand Is Essential:

1. Pricing.

One of the biggest reasons building a brand is essential for any business is because it can help you establish better pricing. A lot of businesses make the mistake of not effectively building out a brand which can have a negative impact on positioning within the marketplace which can alter the pricing that you are able to establish with your brand. Because of this, your business might be forced to compete based on price alone with your competition which is typically a race to the bottom. You never want to force your business to compete with pricing alone. The best way to do this is through proper branding techniques and strategies.

2. Awareness.

Another good reason you are going to want to be sure to focus on brand building efforts is that it can help generate awareness for your business, products, and services. Because of this, you will be able to reduce the amount of money that you are forced to spend on marketing and advertising. Once you generate a good amount of awareness, you will be able to drive traffic much easier to your website which can have a compounding effect on your business as a whole.

3. Loyalty.

One of the biggest reasons you should be building a brand is to establish brand loyalty. Brand loyalty is a very powerful tool that you can leverage. By building out a brand that people love, you will be able to generate sales through your loyal following. This alone can really propel your business to new heights.

As you can see, building out a brand is essential if you are just getting started in the marketplace. Now that we have gone over some of the reasons you are going to want to be sure to build out a strong brand, we will discuss some of the key brand building tips that you will want to implement.

Brand Building Tips:

1. Social Media.

Social media should be at the forefront of your branding strategy. Social media has changed the game for marketers. Because you are able to effectively communicate with your prospective customers and target market like never before, it is a great way to establish authority in a niche, make connections, offer value to your audience, and more. This alone is a great way to build a successful brand and a lot of businesses utilize this strategy alone.

2. Consistency.

Another thing that you are going to want to focus on when you are building out a brand is consistency. You want everything to be consistent. Not only your brand message, but you should be consistent with material quality, pricing, design, and more.

Overall, there are a lot of different things that you can do to build out a successful brand. By following the tips above, you should be able to do so effectively.

 

By: Matt Ventura

Brand Management can be tough.  Developing strategies to marke your brand and grow it in a positive manner can be difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

Yuseki Ota Photography
Design & Photography

Unique Portrait Photographer in Rockville, MD

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Unique Photoshoot Experience with Yuseki Ota Photography

First of all, Yuseki Ota provides the best portrait photos in the DMV area by far.

I have not worked with any other photographers who are more skilled and knowledgeable in creating beautiful portraits of people in this are than Yuseki.

Briefly, I can explain how I crossed paths with him. I have been creating content for my Instagram in the realm of street fashion for over a year now. Conveniently enough, he had all the gear to take some great photos. Our journey started in March of 2017, and he has developed his skills with all the different aspects of creating a beautiful portrait. Lighting, color grading, posing, etc.

What makes Yuseki Ota different from the rest?

One might ask, especially in the age where everyone can claim themselves as photographers as long as they have good engagements on social media platforms.

While having influence with an audience is important, it does not equate to having the necessary skills of producing beautiful photographs. This takes years and years of continuous shootings and experimenting with different methods.

One way to tell if someone is an actual photographer is to see how they handle different projects.

A portrait photographer may not be the best product photographer, but the principles in lighting and angles translate across the different niches in photography.

Through the course of the past year creating content with different photographers, I have seen how photographers handle different environments in creating beautiful (or not so beautiful) photographs.

Yuseki Ota has been able to execute photoshoots beautifully despite any challenges that came forth from the environment, and his clients are amazed by his work.

What are his photoshoots like?

To put it simply, the whole experience is enjoyable. Many people are afraid of getting their portraits done. A lot of us have unrealistic expectations and unhealthy imaginations about our self-image.

This impedes the ability to not only enjoy the photoshoots but also their ability to work with the photographer to create beautiful portraits.

Yuseki Ota guides his clients through the entire process, giving them clear instructions on their poses and positive feedback on their performance.

The only thing that he wants his clients to focus on is being themselves.

Yuseki is not the best portrait photographer in this area just because of his skill. Yuseki Ota Photography is the best portrait photographer in Rockville, MD because of his ability to create the best photoshoot experience for people.

If you and your family/friends are looking for a great experience to create wonderful pictures to cherish for a long time, contact him to book a shoot. You won’t regret it.

About Yuseki Ota Photography

Yuseki Ota is a portrait photographer in Rockville, MD that creates contemporary portraits of people to encapsulate their beauty that can be cherished for a lifetime. He’s had over ten years of experience as a photographer and provides a unique experience for his clients. His products include physical prints, lavish booklet album made in Italy, and beautiful frames.[/vc_column_text][/vc_column][/vc_row]

Best SEO Rockville
Business, Design & Photography, Marketing, SEO, Social Media, Web Design

Why Small Businesses Shouldn’t Just Jump Into Content Marketing

Facebook and Instagram are platforms with immensely under priced attention, a statement that is consistently made by the social media guru, Gary Vaynerchuk. What does he mean by this? Simply put, it’s a whole lot cheaper to run ads on these platforms vs print ads on magazines while still having equal, or sometimes more, reach to a targeted audience. So, it’s a given that all businesses should jump right in, right? I’ll be answering this throughout the post.

As a content creator myself, I stay pretty active on Instagram. I spend a considerable time observing the changes that are occurring on the platform, particularly on the type of content that’s being put out by business profiles.

More recently, I see a lot more ads from businesses on my story feed on Instagram. It’s great that businesses are starting to allocate their marketing budget to platforms that allow for more specified reach than something like cable/TV. However, the issue is that most of these ads are not targeted to the right audience and the content has been poorly put together.

In regards to content quality, I am not referring to the quality of the camera used for production. The cost of the camera is most definitely not part of the equation in effective content marketing on social media. For example, there are plenty of influencers that primarily use their iPhones that have far greater engagement with the audience than a car ad produced using the most expensive camera equipment with highly paid experts. Ouch.

One of the major components of effective content marketing is the brand story. People don’t buy MacBooks because of the features of the laptop. Technically speaking, MacBooks don’t have the best features compared to other high-performance laptops. It’s the story put together by Steve Jobs and his team that drives the fanatical behavior of Apple consumers.

While it’s understandable that small businesses are limited in their resources compared to Apple, it is still important to be conscious of their intent and strategy in content marketing before jumping into it. Otherwise, businesses will be throwing money down the drain with ads that have no ROI and putting a lot of time, effort, and resources to create content that doesn’t convert.

Here are 5 questions I typically ask my clients that are just starting their social media marketing efforts. (These are not in any specific order)

1. Is it necessary for my business to enter all social media platforms?

2. What is the primary purpose of entering the digital space through social media?

3. Will the content marketing efforts address a particular bottleneck within my business?

4. Who is my target audience and how do we produce the right form of content?

5. What story does my business want to tell through the content?

The primary reason as to why it’s important for businesses to answer these types of questions is that the lack of intent in the brand story creation results in the consumers creating the story for the brands. Although this may not entirely be a bad thing, things could definitely go the wrong way when you let the chains loose. For example, running hundreds of ads of images with charts and diagrams along with tons of text within the image (which are all bad practices for content focused on images) might trigger a sense of spamming from the consumer’s perspective.

Answering the questions presented above might also help you decide your business needs to start an Instagram page vs. a blog series on LinkedIn. There is no “one size fits all” bundle in building a proper strategy for brand building purposes, and not all businesses need to be on every social media platform.

Not all businesses will need an active Instagram page, and not all businesses should take the same approach to connect with their audience.

Hopefully, my points had you thinking about different aspects that need to be addressed before jumping on board unto all social media platforms.

By Isaac Jeong

Content marketing can be difficult. Ensuring the correct digital marketing strategies have been implemented for content marketing can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

"0-100 real quick"- Drake
Business, Design & Photography, Lifestyle & Hobby, Marketing, SEO, Web Design

Why Website Speed Is Important

Why Website Speed Is Important for SEO (Search Engine Optimization)

Most people think that design is the most important aspect to a website. You can have the best looking website, but if the website speed isn’t sufficient how will anyone be able to enjoy the content

In a competitive field where SEO is the top priority for marketers, it’s paramount that you start off on the right foot. Website design will only get you so far, so optimizing your website through SEO practices will result in organic traffic.

Website Speed is Essential

First impressions are important and if your website isn’t loading properly not only will visitors leave your website, but its unlikely that they will return. Lets face it most people have a short fuse when it comes to their patience. They want to be able to navigate a website whether it’s on their phone or through their computer, so it’s essential to make sure the site page is running at proper speed.

More than 70% of the pages recently analyzed by Google in a recent study took seven seconds to load content above the fold.

Websites that functioned below the fold were listed to taking up to ten seconds to load. And on average a website takes about 22 seconds to load. Statistics also say that if a website takes longer than three seconds via mobile the user will exit from the page. Having a website that doesn’t have proper website speed will obliterate your SEO rankings. As page load time increases from one to seven seconds, the chances of a mobile site visitor bouncing skyrockets to 113%.

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Luckily, you can use Google’s test my site tool to increase speed.

Before you’ll have to enter your URL This allows Google Search Console to identify the errors in your web page and tips for optimization purposes.

 

Once you have entered in your site’s address, click “Analyze.” Then, you’ll be able to view your page’s site speed score for mobile and desktop.

And then you can click on  “Desktop” or “Mobile” buttons to toggle your view.

It’s important to consider mobile view versus desktop because people are more likely to search things up on their phone.

Obtaining an optimized mobile and desktop website can be difficult. Converting that into a website with a fast website speed might be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).