google my business optimization
Business, Marketing, SEO

How to Use Google My Business to Attract Local Clients

How To Use Google My Business For Your Small Business To Attract Local Clients

Google My Business is arguably one of the best marketing tools you can use to promote your small business to local clients and prospects. If you aren’t making use of it, you’re leaving money on the table. This article shows you how you can benefit from having a well-thought and comprehensive Google My Business page.

Keyword Research

First of all, you have to learn how to do basic keyword research. This should enable you to find the best search terms to optimize your Google My Business page for. Ideally, you’ll want to aim for keywords with high levels of traffic and fairly low competition. In addition, they should show a good commercial potential, as opposed to purely informative keywords. In order to find these keywords, you’ll need to use a premium software tool such as Ahrefs and Semrush. The good news is that you can always use the trial version and pay only a fraction of the price.

Advantages

The biggest advantage of having a optimized Google My Business page is that Google will list it alongside organic results for its most relevant search terms. These business listings are features in a special format, much bigger and more attractive than regular listings. This is the reason why they attract a higher number of Google user to click through to visit the page.
Google can automatically detect whenever their users search for products and services like yours from the same geographical location as yours. In this moment, they serve your business page listing along the organic results, as they know that your business might be able to solve the problem of the web searcher. This is another advantage of using this type of business page to promote your small business. It is very important, because your page won’t show up for people who don’t search from within your coverage area.
Last but not least, a Google My Business page enables you to display a whole lot of relevant information about your values, your mission, and your products or services. You can also add photos of your headquarters. You can offer information about your opening hours, your shipping and deliver terms, and many other things your potential clients might need to know before contacting you. The best off all is perhaps the feature that allows your clients to rate and review your business. This feature alone can bring you more conversions than thousands of dollars spent on Local SEO and search engine marketing.
As your Google My Business page is part of Google’s inventory, it makes sense for them to push it to the top of search in a natural manner. If you were to create an identical web page on your own website, it would take you a lot more efforts to make it rank as high as your Google My Business page. This doesn’t mean you should give up the idea of having a dedicated website for your business. It only means that you should also take advantage of this free and extremely powerful resource Google offers local businesses.

 

By: Matt Ventura

Google My Business isn’t a daunting task. Analyzing the and encrypting the traffic directed through your Google My Business can be difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

Business, Marketing, SEO, Voice Search

Tips for Ranking higher in “Near Me” Searches

“Near me” Searches?

“Near me” searches have increased by over 130% within the past couple of years. It’s almost a natural instinct for society to search things like, “Auto Repair Shop Near me” or “Coffee Shop Near Me” to find services that are most convenient to them, So as business owners it’s important to capitalize on society’s tendencies. Now you’re probably wondering how to rank higher on near me searches? Well by following these steps you’ll be able to be on the same playing field as big brand companies like Goodyear or Starbucks.

Tips for Ranking Higher in “Near Me” Searches

Update Your Google My Business(GMB) Listing!

Google My Business is an important tool for Local SEO. I see a lot of companies that don’t take advantage of this feature by Google. By filling this out accurately consumers will have accessible information to the companies address, phone number, hours of operation, popular times and even directions from their location. Not only that, but by filling this out fully it helps Google identify your listing which will help with the ranking process.

Make sure you take the time to upload unique information. Use this checklist to avoid mistakes:

  • Custom profile image used instead of stock photos
  • Display name matches listed name
  • URL does not get redirected
  • Characters are not all capitalized
  • Legal terms, like LLC and Inc. are omitted
  • P.O. box and mailbox identification numbers are not included
  • No 1-800 numbers are listed
  • Local number featured instead of toll-free number
  • Business is verified with Google
  • Business has minimum of five Google reviews

Have your Customer Feedback Visible with Reviews

Over 60% of people trust reviews on websites like Yelp for destinations they have never been to. It’s common sense that a successful business wants to have great reviews, but did you know having customer reviews is one of the most influential factors to impact near me searches? This means an emphasis on getting regulars to leave a review for your establishment will help in the ranking process for Google and “near me” searches. Google makes it easy for customers to review a business. They simply have to open Google Maps, find your business, select “write a review,” and score it out of five stars.

By having more positive reviews not only on a rating of five stars, but by leaving meaningful and quality reviews will have a positive effect on the local search. This is especially true on Google Reviews, because Google has a greater emphasis on Google Reviews rather than other websites such as Yelp. So it is possible to rank higher than other business on local search if they have a high amount of Yelp reviews, but lack in Google Reviews.

 

Make sure the Business Name, Address & Phone Number (NAP) are clearly visible

Speed and efficiency is a top quality for Google. In order to optimize your site for local search it’s important to display the Business Name, Address & Phone Number on every page of the website. Not only is this essential for Google, but consider this in a consumer approach… By having the NAP readily available and easy to find the consumer is more likely to remember the establishment. Use schema markup for this information as well. For example, the schema markup for a local business in LA, Los Angeles SEO Services, includes data, like its address, region, postal code, and country.

 

Optimize Photos For Location

With social media being such a powerful tool by optimizing photos to include the location will significantly effect the presence of the business in “Near Me” searches.

 

Make Your Website Mobile Friendly

With over 70% of searches being via mobile device, it’s important to have your website optimized for mobile devices. That includes such things as the website speed, having a search bar, NAP is easily identifiable and just making sure that the transition from the website views on a desktop device to mobile scales correctly.

 

Get Backlinks with Geographic Anchor Text

Another factor that influences near me search results is the number of backlinks to your site that include the city name in the anchor text of the link, according to a study from Local SEO Guide. Ex. Virginia Beach’s Top Eats would be a great anchor text for a restaurant trying to rank in Virginia Beach.

A site that links back to you and includes your business’ state and city in the anchor text can be very advantageous. Google analyzes these backlinks to check your business’ authority, similar to the algorithms they use for global search.

For SEO, this also means that acquiring good backlinks may be even more important than we previously thought.

 

By: Matt Ventura

“Near Me” Searches can be difficult to rank for. Ensuring the correct digital marketing strategies have been implemented for content marketing can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

Best SEO Rockville
Business, Design & Photography, Marketing, SEO, Social Media, Web Design

Why Small Businesses Shouldn’t Just Jump Into Content Marketing

Facebook and Instagram are platforms with immensely under priced attention, a statement that is consistently made by the social media guru, Gary Vaynerchuk. What does he mean by this? Simply put, it’s a whole lot cheaper to run ads on these platforms vs print ads on magazines while still having equal, or sometimes more, reach to a targeted audience. So, it’s a given that all businesses should jump right in, right? I’ll be answering this throughout the post.

As a content creator myself, I stay pretty active on Instagram. I spend a considerable time observing the changes that are occurring on the platform, particularly on the type of content that’s being put out by business profiles.

More recently, I see a lot more ads from businesses on my story feed on Instagram. It’s great that businesses are starting to allocate their marketing budget to platforms that allow for more specified reach than something like cable/TV. However, the issue is that most of these ads are not targeted to the right audience and the content has been poorly put together.

In regards to content quality, I am not referring to the quality of the camera used for production. The cost of the camera is most definitely not part of the equation in effective content marketing on social media. For example, there are plenty of influencers that primarily use their iPhones that have far greater engagement with the audience than a car ad produced using the most expensive camera equipment with highly paid experts. Ouch.

One of the major components of effective content marketing is the brand story. People don’t buy MacBooks because of the features of the laptop. Technically speaking, MacBooks don’t have the best features compared to other high-performance laptops. It’s the story put together by Steve Jobs and his team that drives the fanatical behavior of Apple consumers.

While it’s understandable that small businesses are limited in their resources compared to Apple, it is still important to be conscious of their intent and strategy in content marketing before jumping into it. Otherwise, businesses will be throwing money down the drain with ads that have no ROI and putting a lot of time, effort, and resources to create content that doesn’t convert.

Here are 5 questions I typically ask my clients that are just starting their social media marketing efforts. (These are not in any specific order)

1. Is it necessary for my business to enter all social media platforms?

2. What is the primary purpose of entering the digital space through social media?

3. Will the content marketing efforts address a particular bottleneck within my business?

4. Who is my target audience and how do we produce the right form of content?

5. What story does my business want to tell through the content?

The primary reason as to why it’s important for businesses to answer these types of questions is that the lack of intent in the brand story creation results in the consumers creating the story for the brands. Although this may not entirely be a bad thing, things could definitely go the wrong way when you let the chains loose. For example, running hundreds of ads of images with charts and diagrams along with tons of text within the image (which are all bad practices for content focused on images) might trigger a sense of spamming from the consumer’s perspective.

Answering the questions presented above might also help you decide your business needs to start an Instagram page vs. a blog series on LinkedIn. There is no “one size fits all” bundle in building a proper strategy for brand building purposes, and not all businesses need to be on every social media platform.

Not all businesses will need an active Instagram page, and not all businesses should take the same approach to connect with their audience.

Hopefully, my points had you thinking about different aspects that need to be addressed before jumping on board unto all social media platforms.

By Isaac Jeong

Content marketing can be difficult. Ensuring the correct digital marketing strategies have been implemented for content marketing can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

Digital Marketing
Business, Lifestyle & Hobby, Marketing, SEO

Why Digital Marketing Matters

Why Digital Marketing Matters

Remember billboards?

I do.

As a young kid in Virginia, my experiences from the back seat of our car mostly alternated between: “Are we there yet?” and “Look, McDonalds, can we go?”, whenever one of those 10 foot billboards popped up on the side of the road.

Growing up with Immigrant parents from the Philippiness, the answer to both of those would, most times, be the same: “No.”

If you noticed Billboard were one of the most powerful forms of marketing 10 years ago.

Unfortunately, it’s now dead

Ever wonder why?

The reason is because with new technology constantly being produced from the newest Iphone to the next hand held device or even those portable dvd players we placed in our cars not too long ago. Passengers will find no reason to look outside of the window of their vehicle. Even the thought of self driving cars seems not too far away now, which means no one will be looking at road. Elon Musk suggest this will be a reality within the next 5 years! Which all in all means the use of Billboards will be non existent.

The share of people spending more time using electronic devices is only going up from here.

With Americans spending 11+ hours on electronic devices, every single day, there’s not much left. Sooner or later it seems like those movies about spending all our free time in a VR world will be true. And all of our time will be spent in the digital world.

Overview

The 2 main pillars of digital marketing are online marketing and offline marketing.

The 7 big categories of online marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

Offline marketing consist of:

  1. Enhanced offline marketing
    1. Electronic billboards
    2. Digital product demos
    3. Digital product samples
  2. Radio marketing
    1. Radio commercials
    2. Show sponsoring
  3. TV marketing
    1. TV commercials
    2. Tele-shopping
    3. Super Bowl commercials
  4. Phone marketing
    1. Cold calling
    2. Text message marketing (giveaways, coupons, loyalty programs)
    3. QR codes

Whether you realize it or not. Digital Marketing is already happening around us throughout our daily lives. It’s become so incoporated to our lives that we don’t even notice it half the time. As you can see, the internet is, by far, not the only place for marketers to gather success, even today.

Now that you’ve learned a brief overview of digital marketing, how will you implment it into your marketing strategy?

By Matt Ventura

We get it: Understanding digital marketing is a daunting task. Creating a strategy to effectivley use digital marketing might be even more difficult. In that case you will probably need the service of an SEO

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)

Business, Marketing, SEO

Why Trust SEO w/ MetaLinkd?

 

Why Trust your SEO Services with MetaLinkd?

MetaLinkd is one of the top SEO Services within the Rockville and Gaithersburg area. We pride ourselves in bringing data driven results to your business storefront.

Now more than ever people are using mobile devices to search up good and services and most people don’t go past the first page. Matt and Isaac are determined to develop a personalized strategy to cater to youer businesses needs.

Why Choose MetaLinkd?

– Emphasis on Local SEO

Our main targeted group of businesses are those locally within the Rockville and Gaithersburg area. MetaLinkd wants to help these businesses go on to the next level by creating a marketing strategy to increase their on site organic traffic and conversion rate for customers.

– Importance of building Clientele Relationships

Matt and Isaac take each and every client’s mission statement to heart and are determined to help them acheive their goal. We take the time to build these relationships with our clients by having monthly face to face meetings with clients. It’s important to have an honest and genuine relation with the clients in order to have both businesses suceed.

– Referral System

Here at MetaLinkd we like to create a referral system between all of our clients and potentially more within the Montgomery, Maryland area in order to help grow the local businesses and build a strong bond within the community.

 

Finding the right SEO Marketing Company can be difficult. Ensuring the correct digital marketing strategies have been implemented can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert) or our LinkedIn page (Best Rockville SEO Expert)