Best SEO Rockville
Business, Design & Photography, Marketing, SEO, Social Media, Web Design

Why Small Businesses Shouldn’t Just Jump Into Content Marketing

Facebook and Instagram are platforms with immensely under priced attention, a statement that is consistently made by the social media guru, Gary Vaynerchuk. What does he mean by this? Simply put, it’s a whole lot cheaper to run ads on these platforms vs print ads on magazines while still having equal, or sometimes more, reach to a targeted audience. So, it’s a given that all businesses should jump right in, right? I’ll be answering this throughout the post.

As a content creator myself, I stay pretty active on Instagram. I spend a considerable time observing the changes that are occurring on the platform, particularly on the type of content that’s being put out by business profiles.

More recently, I see a lot more ads from businesses on my story feed on Instagram. It’s great that businesses are starting to allocate their marketing budget to platforms that allow for more specified reach than something like cable/TV. However, the issue is that most of these ads are not targeted to the right audience and the content has been poorly put together.

In regards to content quality, I am not referring to the quality of the camera used for production. The cost of the camera is most definitely not part of the equation in effective content marketing on social media. For example, there are plenty of influencers that primarily use their iPhones that have far greater engagement with the audience than a car ad produced using the most expensive camera equipment with highly paid experts. Ouch.

One of the major components of effective content marketing is the brand story. People don’t buy MacBooks because of the features of the laptop. Technically speaking, MacBooks don’t have the best features compared to other high-performance laptops. It’s the story put together by Steve Jobs and his team that drives the fanatical behavior of Apple consumers.

While it’s understandable that small businesses are limited in their resources compared to Apple, it is still important to be conscious of their intent and strategy in content marketing before jumping into it. Otherwise, businesses will be throwing money down the drain with ads that have no ROI and putting a lot of time, effort, and resources to create content that doesn’t convert.

Here are 5 questions I typically ask my clients that are just starting their social media marketing efforts. (These are not in any specific order)

1. Is it necessary for my business to enter all social media platforms?

2. What is the primary purpose of entering the digital space through social media?

3. Will the content marketing efforts address a particular bottleneck within my business?

4. Who is my target audience and how do we produce the right form of content?

5. What story does my business want to tell through the content?

The primary reason as to why it’s important for businesses to answer these types of questions is that the lack of intent in the brand story creation results in the consumers creating the story for the brands. Although this may not entirely be a bad thing, things could definitely go the wrong way when you let the chains loose. For example, running hundreds of ads of images with charts and diagrams along with tons of text within the image (which are all bad practices for content focused on images) might trigger a sense of spamming from the consumer’s perspective.

Answering the questions presented above might also help you decide your business needs to start an Instagram page vs. a blog series on LinkedIn. There is no “one size fits all” bundle in building a proper strategy for brand building purposes, and not all businesses need to be on every social media platform.

Not all businesses will need an active Instagram page, and not all businesses should take the same approach to connect with their audience.

Hopefully, my points had you thinking about different aspects that need to be addressed before jumping on board unto all social media platforms.

By Isaac Jeong

Content marketing can be difficult. Ensuring the correct digital marketing strategies have been implemented for content marketing can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

A white man in his mid 20's looking at his phone and smiling
Business, Marketing, Social Media

How We Can Leverage Authenticity in Today’s Market

Marketing and Branding is About Understanding Where the is Attention

This speaks truth at many levels. More eyes on your content means more potential conversions. But in this day and age, the competition on social media platforms is insane and this can be overwhelming for many who are just getting started (heck, it’s still overwhelming for me at times, too).

From my experience of creating content for my personal brand as well as other brands, it’s the authenticity and “rawness” of a piece of content that grabs people’s attention.

Breaking It Down

We can simplify the thought process behind maximizing our potentials on our social media platform by focusing on

1. where are people’s attention?

2. how we can get people’s attention organically?

Before we break down those two pieces, it’s equally important to understand how people behave in this market.

Part 1: Giving Value First

First of all, the audience dislikes commercials (maybe even hate) and content that sound more like infomercials than anything.

Let’s think about it, what’s the first thing we do when the commercials come on during a sports game?

We immediately pull out our phones. Why would that be?

My thought on this is that commercials simply do not provide enough value that is worth the audiences’ time.

This brings us to our first point: where are people’s attention?

When a piece of content, whether it’s a blog, video, or audio, gives tremendous amount of value to the targeted audience, people will put all their attention into it.

Not only will they watch/read/listen through the entire length, they’ll comment, share, and promote the content. 

I don’t know about you, but this sounds like free marketing. We wouldn’t pay a penny for an ad in this type of situation. That piece of content will spread on its own.

What was the secret? No secret. It simply gave tremendous amount of value.

Part 2: The Value of Authenticity

People can very easily differentiate when someone is being authentic (or not). It’s a huge turnoff for everyone when people are being inauthentic.

So, how can we show our authenticity through our content or our outreach efforts on social media platforms?

By being authentic, I don’t mean that we should share all of our experiences from our daily lives.

Rather, it’s about being genuine about your actions and words.

Commenting “Hey nice shirt!” on an Instagram post when it’s obviously a picture of the cookies the person made sounds very inauthentic.

Conversely, if you direct message someone and give them a tip on how they could increase the conversions on their website by tweaking the designs (we wrote a blog on this previously) is tremendously valuable and authentic.

People will most likely appreciate your thought and effort of giving them such feedback for free. Not only that, they’ll most likely look through your profile, scroll through all your content, and maybe even click the link to your website.

In the end, you are grabbing their attention organically and building a real relationship with the person.

Final Points

Giving value first is a must. So is being authentic in your words and actions.

While this consumes a lot more effort than running a few ads on Facebook (which is also valuable if done correctly), they will definitely help businesses and brands grow in the long run.

Even though we live in a digital age, we can’t ignore the fact that people will always prefer human interaction over talking with a bot of some sort.

 

We get it: Creating the right kind of exposure for your brand can be difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)

Here’s some more useful information to market yourself!

5 Steps to Find Your Brand Voice

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Marketing, Social Media

Make or Break Your Career (On Social Media)

The Impact of Social Media Presence

Social Media can be like a double edged sword, it’s important to think through one’s actions before posting online. Social media is a cluster of information that ranges from political arguments, current events, pop culture and more. To a great marketer it’s an opportunity to network, link and stay connected to some of the most influential people. Having not only a strong presence and a positive one will help a company grow. After obtaining information from social media experts (specifically Twitter) here are some tips for social media presence.

 

3 Things to Avoid on Social Media

Posting Without Thinking

Think before you hit send, says Kathi Kruse​, owner of social media and digital marketing agency Kruse Control. . Many users post obscure or provocative images, inappropriate videos and offensive thoughts on Twitter, she says, all of which can be gravely damaging to a marketing career.

“I’m not saying people shouldn’t have their personal opinions about things politically or otherwise, but what you say and do online speaks for you,” she says. “A lot of people don’t realize that because it’s just the click of a button. But the reality is, you can see [the Twitter post] for the rest of your life.”

For example, Twitter posts can stir up at the worst possible moment—many are archived by the Library of Congress—and will hinder a marketer from obtaining a position. Imagine what backlash most athletes and celebrities get over tweets.

In a business aspect, here at MetaLinkd it is recommended that a non-partisan approach is taken when it comes to political manners. Though someone can feel a certain way towards an issue it is best to keep business and personal separate.

 

Only Talking About Yourself​

Social Media can be like a small get together and most people hate listening to those who only talk about themselves. Remember that social media is a huge part of branding and followers want to have informative, interesting or appealing items on their feed. Think about what services you can offer to them in all aspects including social media. Try to be innovative, fresh and new when posting content which can include SOME things about yourself.

Janet Fouts, a social media strategist and CEO of Tatu Digital Media, says using Twitter solely for self-aggrandizement is one of the biggest mistakes professionals can make. Instead, marketers should join other conversations and share other people’s posts, especially those who are valuable for their marketing network.

“Respecting the intelligence of other people and sharing their information aligns marketers with the people they respect,” Fouts says. “When they do that, they can really raise their status by associating with people who are super smart.”

 

Speaking as an Authority If You Aren’t an Authority

Don’t be a know-it-all, says Lissa Duty​, social media coach and co-founder of Rocks Digital. If a marketing professional, perhaps feeling intimidated by the experience of other marketers, speaks like an authority on Twitter when he’s more of a dilettante, other marketers will see through his pretentiousness, Duty says. To make an impact as an influencer is a great goal, but it can’t be forced. One must know when to be a leader and when to be a follower. Constantly be open to learning new information and not just give it.

We get it: Creating quality content for Social Media can be difficult. Managing Social Media and improving brand image can be even more difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)

 

If you would like to check out more content see this article!

 

Phone and infograph on table
Marketing, SEO, Social Media, Voice Search, Web Design

Latest Trends in SEO for 2018

Latest Trends in SEO for 2018:

  • Content & Links

    • Search Engine Optimization has been around since Google and what will help increase organic traffic will always start with great content and reliable links. Here at MetaLinkd we emphasize the idea of putting quality content that is both informative and precise. By trying to use certain key words and phrases too often in website content will cause Google to see the webpage as spam which causes difficulty ranking. Linking is another basic technique to help build authorization and credibility for a website which will help in ranking. Be aware of “bad” websites when creating links.
  • Voice Search

    • With new technology constantly evolving the usage of voice searches has increased substantially in mobile devices and tablets. Adapt to this trend by making website’s content, branding and key words phrases should be voice search friendly. Remember, people do not typically type the same way they speak.
  • Video Marketing

    • There are many pros to video marketing for SEO. The first one is that it helps build authorization in the Google algorithm which will help improve ranking. Secondly, a focus on video marketing provides an avenue to engage site visitors with quality content which will help build the brand in the consumer’s eyes. The only downfall to video marketing is if the video is poorly produced and edited, it will result in the visitor viewing your company and its image negatively.
  • Mobile First Index

With it being only April, these are the current trends in SEO for 2018! As SEO’s we are constantly looking for more trends to help increase site ranking and organic traffic. If you would like to discuss more potential SEO trends email us at 

 

We get it: Keeping up with the latest trends can be time consuming and difficult. Adjusting your website to cater to these trends can be even more difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)

A phone with google as it's homepage
Business, Marketing, SEO, Social Media

Why SEO Ranking Matters

 

As people are becoming more and more dependent on their mobile devices to get the answers they need, it’s essential that businesses create an online presence that will increase their likelihood of their consumers finding them. This blog shares 3 points on why SEO ranking matters for small businesses.

1. More people are using mobile devices.

As I had already stated, the number of people using their mobile devices have increased from about 60 million users in 2010 to 220 million users in 2017, according to Statista. That’s over 300% jump in just 7 seven years. Mobile device usage stretches beyond just the number of users; it portrays consumer behavior and how it has been changing dramatically over the past few years. According to Mediakix, nearly 40% of consumers have paid for products/services via mobile devices. More mobile users mean more searches being made on search engines like Google.

2. Ranking #1 (or at least in the first page of results) is crucial.

We can think about this from your own experience and behavior using search engines like Google. Let’s say we’re looking for a local dentist to get our cavity addressed. We type in “dentist near me”, and we get list of dentists we could contact. Typically, users don’t go beyond the first page of results. In fact, #1 ranked results will get twice as much traffic as #2, and over 10 times as much traffic as #10. Even if you’re not an ecommerce business, online presence matters more than ever.

3. More traffic, more leads, more closed deals.

This is something we all can’t deny. More people visiting your site would mean more phone calls you would be receiving inquiring about your products and services, which would lead to a more closed deals than not having your website ranked. We’re all on the same path to grow our businesses, and we believe it’s imperative that we connect our clients to their ideal consumers through Search Engine Optimization and other digital services.

Hope this post gave you a different view on SEO ranking.

We get it: Obtaining organic traffic to your website is a daunting task. Converting that traffic into sales might be even more difficult. In that case you will probably need the service of an SEO

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)