Business, Marketing, SEO, Voice Search

Tips for Ranking higher in “Near Me” Searches

“Near me” Searches?

“Near me” searches have increased by over 130% within the past couple of years. It’s almost a natural instinct for society to search things like, “Auto Repair Shop Near me” or “Coffee Shop Near Me” to find services that are most convenient to them, So as business owners it’s important to capitalize on society’s tendencies. Now you’re probably wondering how to rank higher on near me searches? Well by following these steps you’ll be able to be on the same playing field as big brand companies like Goodyear or Starbucks.

Tips for Ranking Higher in “Near Me” Searches

Update Your Google My Business(GMB) Listing!

Google My Business is an important tool for Local SEO. I see a lot of companies that don’t take advantage of this feature by Google. By filling this out accurately consumers will have accessible information to the companies address, phone number, hours of operation, popular times and even directions from their location. Not only that, but by filling this out fully it helps Google identify your listing which will help with the ranking process.

Make sure you take the time to upload unique information. Use this checklist to avoid mistakes:

  • Custom profile image used instead of stock photos
  • Display name matches listed name
  • URL does not get redirected
  • Characters are not all capitalized
  • Legal terms, like LLC and Inc. are omitted
  • P.O. box and mailbox identification numbers are not included
  • No 1-800 numbers are listed
  • Local number featured instead of toll-free number
  • Business is verified with Google
  • Business has minimum of five Google reviews

Have your Customer Feedback Visible with Reviews

Over 60% of people trust reviews on websites like Yelp for destinations they have never been to. It’s common sense that a successful business wants to have great reviews, but did you know having customer reviews is one of the most influential factors to impact near me searches? This means an emphasis on getting regulars to leave a review for your establishment will help in the ranking process for Google and “near me” searches. Google makes it easy for customers to review a business. They simply have to open Google Maps, find your business, select “write a review,” and score it out of five stars.

By having more positive reviews not only on a rating of five stars, but by leaving meaningful and quality reviews will have a positive effect on the local search. This is especially true on Google Reviews, because Google has a greater emphasis on Google Reviews rather than other websites such as Yelp. So it is possible to rank higher than other business on local search if they have a high amount of Yelp reviews, but lack in Google Reviews.

 

Make sure the Business Name, Address & Phone Number (NAP) are clearly visible

Speed and efficiency is a top quality for Google. In order to optimize your site for local search it’s important to display the Business Name, Address & Phone Number on every page of the website. Not only is this essential for Google, but consider this in a consumer approach… By having the NAP readily available and easy to find the consumer is more likely to remember the establishment. Use schema markup for this information as well. For example, the schema markup for a local business in LA, Los Angeles SEO Services, includes data, like its address, region, postal code, and country.

 

Optimize Photos For Location

With social media being such a powerful tool by optimizing photos to include the location will significantly effect the presence of the business in “Near Me” searches.

 

Make Your Website Mobile Friendly

With over 70% of searches being via mobile device, it’s important to have your website optimized for mobile devices. That includes such things as the website speed, having a search bar, NAP is easily identifiable and just making sure that the transition from the website views on a desktop device to mobile scales correctly.

 

Get Backlinks with Geographic Anchor Text

Another factor that influences near me search results is the number of backlinks to your site that include the city name in the anchor text of the link, according to a study from Local SEO Guide. Ex. Virginia Beach’s Top Eats would be a great anchor text for a restaurant trying to rank in Virginia Beach.

A site that links back to you and includes your business’ state and city in the anchor text can be very advantageous. Google analyzes these backlinks to check your business’ authority, similar to the algorithms they use for global search.

For SEO, this also means that acquiring good backlinks may be even more important than we previously thought.

 

By: Matt Ventura

“Near Me” Searches can be difficult to rank for. Ensuring the correct digital marketing strategies have been implemented for content marketing can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

Business, Lifestyle & Hobby, Marketing, SEO, Voice Search

Voice Search Algorithm in 2018

2018 SEO Trends: Understanding Mobile Voice Search Algorithms

Voice Search Algorithms on the rise!

The way people search for information online is drastically changing. Within the past 5 years there has been a transition from information being searched from a laptop to a mobile device. According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. Now, the way people search for information has changed yet again. With new technology such as Google Home and Amazon echo, the idea of using voice search techniques is becoming common. It’s becoming such a hot trend that Apple has produced Siri, Google Voice for Android, Cortana for Microsoft and Alexa for Amazon products are all competing to be the top device of 2018.

The reason for this is that people have realized that searching with their voice is a lot more efficient than typing onto a small screen. Think about it, it’s much easier for someone to ask Cortana or Siri to play, “Just The Way You Are” by Bruno Mars than it is to type it. The technology has allowed a more natural way to interact with machines using a conversational voice. As SEO’s we must always adapt to the new trends and this is a great opportunity to adjust one’s marketing strategy to account for the rise in Voice Search. Just take a look at this 2016 Internet Trends Report

 

increase-in-voice-search-share

How to Optimize for Voice Search? Long-Tailed Searches are your new best friend!

Studies have shown that voice searches are typically longer than text queries. For example, it’s more common to for mobile voice search engines to hear, “What is the weather outside right now?” Rather than when typing people will typically just type “Today’s weather” This brings an opportunity for Long-Tailed Keyword Searches to come back into search engine algorithm!

The Good and the Bad

How does this help SEO’s? Well, first it means that ranking content for a specific long tailed makes an SEO’s job much easier. Long-Tailed Keyword ranking is much easier than a more specific search due to the lesser amount of competition.

The downfall to this new trend is that developing a strategy for what specific Long-Tailed Keyword Search one wants to rank for will be difficult. Let’s face it, there’s no true data that has been released that tells us what people are searching most for via voice search. If two individuals wanted to order pizza one could say, “Find nearby Brooklyn Style Pizza” while another could voice search, “Order Thin Crust Pizza Now” This is why creating a marketing strategy will require a lot more research into a specific industry, before pursuing actions.

 

Here at MetaLinkd, we are excited to take on this task and find ways to be more optimized and more well versed in this specific technique. What kind of algorithms do you think search engines will pick up next? How much more do you think voice search will affect the industry? Comment below your thoughts!

Creating a Digital Marketing Plan can be difficult. Ensuring the correct digital marketing strategies have been implemented for Voice Search can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

Phone and infograph on table
Marketing, SEO, Social Media, Voice Search, Web Design

Latest Trends in SEO for 2018

Latest Trends in SEO for 2018:

  • Content & Links

    • Search Engine Optimization has been around since Google and what will help increase organic traffic will always start with great content and reliable links. Here at MetaLinkd we emphasize the idea of putting quality content that is both informative and precise. By trying to use certain key words and phrases too often in website content will cause Google to see the webpage as spam which causes difficulty ranking. Linking is another basic technique to help build authorization and credibility for a website which will help in ranking. Be aware of “bad” websites when creating links.
  • Voice Search

    • With new technology constantly evolving the usage of voice searches has increased substantially in mobile devices and tablets. Adapt to this trend by making website’s content, branding and key words phrases should be voice search friendly. Remember, people do not typically type the same way they speak.
  • Video Marketing

    • There are many pros to video marketing for SEO. The first one is that it helps build authorization in the Google algorithm which will help improve ranking. Secondly, a focus on video marketing provides an avenue to engage site visitors with quality content which will help build the brand in the consumer’s eyes. The only downfall to video marketing is if the video is poorly produced and edited, it will result in the visitor viewing your company and its image negatively.
  • Mobile First Index

With it being only April, these are the current trends in SEO for 2018! As SEO’s we are constantly looking for more trends to help increase site ranking and organic traffic. If you would like to discuss more potential SEO trends email us at 

 

We get it: Keeping up with the latest trends can be time consuming and difficult. Adjusting your website to cater to these trends can be even more difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)