Depicting Digital Marketing in Maryland
Business, Facebook Ads, Instagram Ads, Marketing, maryland digital marketing agency, Maryland SEO, Search engine optimization, SEO, Social Media

Why Digital Marketing is a Must in 2019

Why you need to consider Digital Marketing in 2019

Many small businesses find themselves struggling to compete against more prominent corporations. What can a startup do when an established company seems to attract all prospective customers? With much deeper pockets, big companies manage to reach a wide audience thanks to their ability to advertise on different marketing channels such as television, billboards, and print ads. But small businesses can achieve the same by using digital platforms. As 2019 nears, it’s high time for startups and small and medium enterprises to leverage the power of digital marketing to build brand awareness, drive targeted customers, and boost sales.

Digital Marketing has been implemented over the past couple years.

Click below to watch clips from Gray Vaynerchuk  on why he believes Digital Marketing is important back in 2017.

Here’s why it is still just as important today!

Getting Started with Search Engine Optimization

Gone are the days when consumers had to flip through the pages of the phone book to contact the businesses they want to transact with. In the digital era, all it takes is a few clicks to find information on the web. According to Google, which enjoys nearly all of the search engine market, one-third of their organic searches are related to location. This means that their users are eager to use their search engine to find businesses, products, or service providers near their area. Capitalizing on this trend can be just what small businesses need to generate more foot traffic to their brick and mortar stores.
Setting up a website marks only the first step in search engine optimization. On-page and off-page SEO techniques must be employed to bring out the true ranking potential of a website. By creating a solid site structure, optimizing for the right keywords, and increasing the speed and functionality of a website, a small business can create a lasting image in the minds of their target customers. SEO proves to be the fuel that SMEs need to sit on top of Google’s first page, allowing them to reach a vast online audience.If you are looking for more information on the basics of Search Engine Optimization, be sure to check out www.metalinkd.com for more details on how digital marketing and SEO can be implemented into your marketing strategy. You can trust your faith into MetaLinkd SEO & Digital Marketing, the top Digital Marketing Agency in Rockville, MD and a up and coming Maryland SEO Company

Building an Effective Content Marketing Strategy

Driving traffic to a website is one thing, but grabbing the attention of visitors is a different story. A website that ranks number one on Google may prove useless if visitors leave the site soon after landing on it. This issue can be avoided by creating a content marketing strategy. In the online world, it’s all about delivering the information customers need. Many business owners make the mistake of simply selling their products or services. Being overly promotional without adding any value makes the perfect recipe to turn off customers.
Through content marketing, businesses can show their target audience why they’re worthy of their attention. With countless other companies competing for the same set of eyes, it’s imperative to stand out in the busy online landscape. Figuring out where the potential customers spend their time online allows small businesses to reach out to them and deliver the right kind of content depending on the platform. Other than traditional blogs, small businesses can upload enticing videos on YouTube, high-quality infographics on Pinterest, and professional photos on Instagram.
All this should work in cohesion with the search engine optimization campaign of the small business. Paid advertising methods can also be used to further improve online reach. Facebook and YouTube ads, for instance, are popular ways to increase online exposure. Including these widely used digital platforms and being consistent with SEO and content marketing effort gives small businesses a fighting chance against the biggest names in their industry.
Contact MetaLinkd SEO & Digital Marketing a Top Maryland SEO Company and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.
Are Facebook Ads worth Digital Marketing
Facebook Ads, Marketing, maryland digital marketing agency, Social Media

Facebook Ad Pricing: Is it worth it?

Are Facebook Ads Worth It?

Local businesses depend on local advertising to get the word out about their business. This could include local radio shows, local newspaper, and billboards. These methods of advertising have been around for decades, and it had definitely been the prominent method of advertising before digital marketing became available.

While these methods could still work for your business, the main concern that I have as a digital marketer is there is no method of tracking the performance of these ads. Yes, the business will see if it worked by one metric: the final sale. Because there is a limitation on the metrics that are tracked, there is a huge limitation on understanding what works best for the local demographic and the brand of the business.

Before we get too deep into the discussion, we can briefly go over the pricing of different forms of ads.

 

Traditional Advertising Method Pricing

Rates for advertising can vary depending on the population of your local area and the advertising agencies that are offering them. We will take Gaithersburg, MD as an example, which has a population of about 67,000 people.

*These numbers could vary as rates may have changed since it was last reported*

According to gaebler.com, local newspaper ads in the Kensington Gazette can cost about $28 per column inch with an estimated audience of 7,000 readers. So, a 4-inch by 10-inch column ad may cost $1120. This isn’t considering the cost for the time period you want and the cost of potentially hiring a copywriter and designer.

As for billboard advertising, this can vary depending on the size and the exact location of the billboard. While there aren’t any pricing available to view online in this particular area, it can likely cost over $1000 for a 4-week period.

Radio advertising is estimated to cost $396 for a 30-second spot on the WASH-FM radio that covers the DMV area. Pricing could vary depending on the time slot and length of time it runs on the radio channel.

 

How Far Can Facebook Ads Go?

Pricing on Facebook ads can vary depending on the chosen settings for the ad campaigns. Running an ad campaign under the objective of “Reach” can be significantly cheaper than “Conversions” if you are simply looking to reach as many people as possible. If you don’t know what I’m referring to here, just know that different settings on Facebook Ads have different costs.

Within the DMV area, $10 could reach close to 5000 people, so with a $1000, you could potentially reach the entire population of Gaithersburg many times over. BUT, this wouldn’t necessarily mean that there were any significant conversions for your campaign goals.

The return in conversions you get from these Facebook Ads depends on various factors including the targeting, the copy of the ad, and the picture or video that was used.

The biggest advantage to Facebook Ad marketing compared to the traditional methods is that you have complete control over how that $1000 is spent throughout the way. You can stop ads that aren’t working at any time, and readjust as needed to improve the performance. You have direct control over the voice of the content that’s being pushed. You can even retarget the people that have shown some interest in your ad. Plus, you can interact with the people that engaged with your ads.

In the traditional methods mentioned above, you pay a single time upfront and the rest is a mystery. You have no way to adjust your ads, no metrics to tell you how it can be improved, and no qualitative and quantitative feedback to tell you if it worked at all in the end.

 

Will it work better than traditional methods?

The answer to this question largely depends on the quality of the content, the targeting, and various other factors that may be out of your control.

If you have tried Facebook Ads but failed to see any significant result, this should not be a sign to claim that it will not work for you. Part of the process is testing and iterating different aspects of your ad campaign to continuously refine the ads.

There are plenty of businesses that were entirely built through social media marketing, which shows the potential for many forms of businesses to leverage this opportunity.

 

Final Notes

The core of any form of marketing is understanding how people communicate in the modern age and where they spend most of their time. In the past when most eyes were glued to TV screens or ears to radio speakers, it made sense to place ads on those platforms because it attracted a lot of attention. A lot has shifted since then, so shifting our methods of communicating with the masses makes perfect sense.

The pricing on Facebook Ad marketing is not here to stay as it is. As more and more companies will begin to understand the value of this tool, the market will compete to have their ads in front of their target audience. If you are looking for a Digital Marketing Expert be sure to check out www.metalinkd.com to learn more about how digital marketing can take your business to the next level. 

 

Contact MetaLinkd SEO & Digital Marketing a Top Maryland SEO Company and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

brand importance
Business, Design & Photography, Lifestyle & Hobby, Marketing, SEO, Social Media, Web Design

Building Your Brand: A Guide for New Businesses

Why Building A Brand Is So Important For New Businesses

When you are looking to build a business, one of the most important things that you are going to want to focus on is building out your brand. Building a brand is essential for new businesses in order to effectively establish themselves in the marketplace. Without building a brand, you are essentially putting yourself at a competitive disadvantage among the competition. After all, it is very likely that your competition is actively working to build and establish their own brand. Because of this, you want to focus on brand building strategies and techniques that will allow you to dominate the marketplace. Below, we will discuss some of the reasons why you want to build a brand and some effective strategies that you can use to do so.

Why Building A Brand Is Essential:

1. Pricing.

One of the biggest reasons building a brand is essential for any business is because it can help you establish better pricing. A lot of businesses make the mistake of not effectively building out a brand which can have a negative impact on positioning within the marketplace which can alter the pricing that you are able to establish with your brand. Because of this, your business might be forced to compete based on price alone with your competition which is typically a race to the bottom. You never want to force your business to compete with pricing alone. The best way to do this is through proper branding techniques and strategies.

2. Awareness.

Another good reason you are going to want to be sure to focus on brand building efforts is that it can help generate awareness for your business, products, and services. Because of this, you will be able to reduce the amount of money that you are forced to spend on marketing and advertising. Once you generate a good amount of awareness, you will be able to drive traffic much easier to your website which can have a compounding effect on your business as a whole.

3. Loyalty.

One of the biggest reasons you should be building a brand is to establish brand loyalty. Brand loyalty is a very powerful tool that you can leverage. By building out a brand that people love, you will be able to generate sales through your loyal following. This alone can really propel your business to new heights.

As you can see, building out a brand is essential if you are just getting started in the marketplace. Now that we have gone over some of the reasons you are going to want to be sure to build out a strong brand, we will discuss some of the key brand building tips that you will want to implement.

Brand Building Tips:

1. Social Media.

Social media should be at the forefront of your branding strategy. Social media has changed the game for marketers. Because you are able to effectively communicate with your prospective customers and target market like never before, it is a great way to establish authority in a niche, make connections, offer value to your audience, and more. This alone is a great way to build a successful brand and a lot of businesses utilize this strategy alone.

2. Consistency.

Another thing that you are going to want to focus on when you are building out a brand is consistency. You want everything to be consistent. Not only your brand message, but you should be consistent with material quality, pricing, design, and more.

Overall, there are a lot of different things that you can do to build out a successful brand. By following the tips above, you should be able to do so effectively.

 

By: Matt Ventura

Brand Management can be tough.  Developing strategies to marke your brand and grow it in a positive manner can be difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

Digital Marketing
Business, Lifestyle & Hobby, Marketing, SEO

Why Digital Marketing Matters

Why Digital Marketing Matters

Remember billboards?

I do.

As a young kid in Virginia, my experiences from the back seat of our car mostly alternated between: “Are we there yet?” and “Look, McDonalds, can we go?”, whenever one of those 10 foot billboards popped up on the side of the road.

Growing up with Immigrant parents from the Philippiness, the answer to both of those would, most times, be the same: “No.”

If you noticed Billboard were one of the most powerful forms of marketing 10 years ago.

Unfortunately, it’s now dead

Ever wonder why?

The reason is because with new technology constantly being produced from the newest Iphone to the next hand held device or even those portable dvd players we placed in our cars not too long ago. Passengers will find no reason to look outside of the window of their vehicle. Even the thought of self driving cars seems not too far away now, which means no one will be looking at road. Elon Musk suggest this will be a reality within the next 5 years! Which all in all means the use of Billboards will be non existent.

The share of people spending more time using electronic devices is only going up from here.

With Americans spending 11+ hours on electronic devices, every single day, there’s not much left. Sooner or later it seems like those movies about spending all our free time in a VR world will be true. And all of our time will be spent in the digital world.

Overview

The 2 main pillars of digital marketing are online marketing and offline marketing.

The 7 big categories of online marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

Offline marketing consist of:

  1. Enhanced offline marketing
    1. Electronic billboards
    2. Digital product demos
    3. Digital product samples
  2. Radio marketing
    1. Radio commercials
    2. Show sponsoring
  3. TV marketing
    1. TV commercials
    2. Tele-shopping
    3. Super Bowl commercials
  4. Phone marketing
    1. Cold calling
    2. Text message marketing (giveaways, coupons, loyalty programs)
    3. QR codes

Whether you realize it or not. Digital Marketing is already happening around us throughout our daily lives. It’s become so incoporated to our lives that we don’t even notice it half the time. As you can see, the internet is, by far, not the only place for marketers to gather success, even today.

Now that you’ve learned a brief overview of digital marketing, how will you implment it into your marketing strategy?

By Matt Ventura

We get it: Understanding digital marketing is a daunting task. Creating a strategy to effectivley use digital marketing might be even more difficult. In that case you will probably need the service of an SEO

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)

Business, Marketing, SEO

Why Trust SEO w/ MetaLinkd?

 

Why Trust your SEO Services with MetaLinkd?

MetaLinkd is one of the top SEO Services within the Rockville and Gaithersburg area. We pride ourselves in bringing data driven results to your business storefront.

Now more than ever people are using mobile devices to search up good and services and most people don’t go past the first page. Matt and Isaac are determined to develop a personalized strategy to cater to youer businesses needs.

Why Choose MetaLinkd?

– Emphasis on Local SEO

Our main targeted group of businesses are those locally within the Rockville and Gaithersburg area. MetaLinkd wants to help these businesses go on to the next level by creating a marketing strategy to increase their on site organic traffic and conversion rate for customers.

– Importance of building Clientele Relationships

Matt and Isaac take each and every client’s mission statement to heart and are determined to help them acheive their goal. We take the time to build these relationships with our clients by having monthly face to face meetings with clients. It’s important to have an honest and genuine relation with the clients in order to have both businesses suceed.

– Referral System

Here at MetaLinkd we like to create a referral system between all of our clients and potentially more within the Montgomery, Maryland area in order to help grow the local businesses and build a strong bond within the community.

 

Finding the right SEO Marketing Company can be difficult. Ensuring the correct digital marketing strategies have been implemented can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert) or our LinkedIn page (Best Rockville SEO Expert)