metalinkd maryland seo
Facebook Ads, Instagram Ads, Marketing, Maryland SEO, Search engine optimization, SEO, Social Media

How Does Google Factor in SEO?

What Is Search Engine Optimization?

Search engine optimization typically, referred to by its acronym SEO is a process of improving the ranking of a web page on search engine results pages (SERPs), thereby improving the quality and quantity of traffic to that particular web page organically. This statement has three aspects that you need to have in mind. If you are looking for more information on the basics of Search Engine Optimization, be sure to check out www.metalinkd.com for more details on how digital marketing and SEO can be implemented into your marketing strategy. You can trust your faith into MetaLinkd SEO & Digital Marketing, the top Digital Marketing Agency in Rockville, MD and a up and coming Maryland SEO Company

The Underlying Goals Of SEO

The first underlying goal of SEO revolves around improving the quality of traffic, whereby you attract search engine users who are interested in your content, and, therefore, are interested in the products and services that you have on offer. To attract quality traffic, website owners need to write content that is highly specific for their niche, using the right set of keywords.
The second goal to SEO is attracting more people to your website. Researchers in the SEO industry have posited websites on the first page of Google attract a combined net traffic of around 95%. This is to say that the top 10 links that are displayed on SERPs will garner the vast majority of search engine users. Therefore, a goal of SEO is to rank among the top ten so as to increase the amount of traffic visiting the website in question.
The third goals, but by all means, the least important is optimizing a website for organic traffic. Typically, SERPs will display organic results along with ads to increase the number of people. The goal of SEO is to optimize a webpage to appear high among the organic results and no the paid ads links.

Implementing SEO

Optimizing your website to achieve the above goals involves tinkering with your website to meet Google’s search engine ranking factors. Ranking factors are the various aspects of a website, webpage, content, and hyperlink profile that allows Google to determine the rank of a webpage, with the ultimate goal of serving the best content to search engine users.
Although it hard to determine the precise number of, SEO researcher and experts postulate that there are over 200 ranking factors, with each factor having its own unique cluster weight. One of the most significant ranking factors that Google uses is the link profile (including domain-level links and page level links) a website has.
After all, Google’s PageRank algorithm is a hyperlink ranking algorithm, it makes for backlinks to play a big role in influencing one’s rank. Other ranking factors include keyword use and optimization, social metrics, quality of content (in terms of comprehensiveness, uniqueness, and readability), page load speed, security of the website (use of SSL Certificate), etc.
For SEO purposes, ranking factors are classified under on-page SEO and off-page SEO. On-page SEO is the variety of optimization activities that you can carry out on the website. This typically involves optimizing a website to make it accessible, useful, and relevant to users. It includes keyword research and optimization, ironing out technical issues in the website, improving user experience, and much more.
Off-page SEO, on the hand, is the variety of activities that you can do beyond outside the website to improve your website’s visibility, traffic, and reputation. This includes searching for high-quality backlinks and promoting your content.

Still looking for more information on Search Engine Optimization?

Check out this great beginner video on SEO by Ahrefs

Contact MetaLinkd SEO & Digital Marketing a Top Maryland SEO Company and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

Laptop left on a desk
Marketing, SEO

MetaLinkd Way: What are Redirects?

What are Redirects?

Every web page on the internet has a website address otherwise known as a URL. Content can be moved from one URL to another with a process called redirects. Redirects can go put content on one URL to any other URL they choose. Redirects come and various forms, for an example a 301 Redirect will redirect you from the website that you typed into your web browser to a different website’s homepage. For example, one of our clients owns two domain names for his practice. The .com and the .net version of his domain. So when you type into your browser, “www.johnpowersdmd.net” you will automatically get redirected to “www.johnpowersdmd.com”

Types of redirects

There are several ways of making a browser redirect the content on a URL. There are two types of redirects: server-side redirects and client-side redirects. Each of these can then be sub-divided into several types.

Server-side Redirects

These redirects are used on the server and will result in some content being sent to the browser.

301 Redirect

This is a permanent redirect used for when a page has moved to a different URL. Search engines follow redirects and will add the new URL to index. This is important for SEO purposes. Links that point to the old URL will then start to count towards the new URL, which is essential for search engine ranking.

302 Redirect

This is a temporary redirect for websites that need to be temporarily moved or for when the original URL should always be requested. This typically happens for redirects of websites that need to be altered in language or based off location. For SEO in this case the search engine will follow the redirect, but maintain the old URL in their index. It’s important to identify the difference between these two redirects especially for ranking purposes.

307 Redirect

Another variation of the 302 Redirect that will always be treated as a temporary URL by search engines. This means Browsers will never cache a 307 redirects. Search engines won’t follow 307 Redirects, because they are temporary. This will severely hurt your efforts to rank up a website if you have 307 redirect

308 Redirect

Least common redirect and it basically means, “follow this redirect and never go to the old URL again.” For SEO purposes it will rank for this new URL once redirected.

Client-Side Redirects

These redirects occur by a code being run in the browser of the user and then it redirects the browser to another URL. Since it is using a code this is a much slower process.

By: Matt Ventura

Understanding how to use redirects properly can be tough.  Tackling all other onsite SEO errors can be difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

   

Business, Marketing, SEO, Voice Search

Tips for Ranking higher in “Near Me” Searches

“Near me” Searches?

“Near me” searches have increased by over 130% within the past couple of years. It’s almost a natural instinct for society to search things like, “Auto Repair Shop Near me” or “Coffee Shop Near Me” to find services that are most convenient to them, So as business owners it’s important to capitalize on society’s tendencies. Now you’re probably wondering how to rank higher on near me searches? Well by following these steps you’ll be able to be on the same playing field as big brand companies like Goodyear or Starbucks.

Tips for Ranking Higher in “Near Me” Searches

Update Your Google My Business(GMB) Listing!

Google My Business is an important tool for Local SEO. I see a lot of companies that don’t take advantage of this feature by Google. By filling this out accurately consumers will have accessible information to the companies address, phone number, hours of operation, popular times and even directions from their location. Not only that, but by filling this out fully it helps Google identify your listing which will help with the ranking process.

Make sure you take the time to upload unique information. Use this checklist to avoid mistakes:

  • Custom profile image used instead of stock photos
  • Display name matches listed name
  • URL does not get redirected
  • Characters are not all capitalized
  • Legal terms, like LLC and Inc. are omitted
  • P.O. box and mailbox identification numbers are not included
  • No 1-800 numbers are listed
  • Local number featured instead of toll-free number
  • Business is verified with Google
  • Business has minimum of five Google reviews

Have your Customer Feedback Visible with Reviews

Over 60% of people trust reviews on websites like Yelp for destinations they have never been to. It’s common sense that a successful business wants to have great reviews, but did you know having customer reviews is one of the most influential factors to impact near me searches? This means an emphasis on getting regulars to leave a review for your establishment will help in the ranking process for Google and “near me” searches. Google makes it easy for customers to review a business. They simply have to open Google Maps, find your business, select “write a review,” and score it out of five stars.

By having more positive reviews not only on a rating of five stars, but by leaving meaningful and quality reviews will have a positive effect on the local search. This is especially true on Google Reviews, because Google has a greater emphasis on Google Reviews rather than other websites such as Yelp. So it is possible to rank higher than other business on local search if they have a high amount of Yelp reviews, but lack in Google Reviews.

 

Make sure the Business Name, Address & Phone Number (NAP) are clearly visible

Speed and efficiency is a top quality for Google. In order to optimize your site for local search it’s important to display the Business Name, Address & Phone Number on every page of the website. Not only is this essential for Google, but consider this in a consumer approach… By having the NAP readily available and easy to find the consumer is more likely to remember the establishment. Use schema markup for this information as well. For example, the schema markup for a local business in LA, Los Angeles SEO Services, includes data, like its address, region, postal code, and country.

 

Optimize Photos For Location

With social media being such a powerful tool by optimizing photos to include the location will significantly effect the presence of the business in “Near Me” searches.

 

Make Your Website Mobile Friendly

With over 70% of searches being via mobile device, it’s important to have your website optimized for mobile devices. That includes such things as the website speed, having a search bar, NAP is easily identifiable and just making sure that the transition from the website views on a desktop device to mobile scales correctly.

 

Get Backlinks with Geographic Anchor Text

Another factor that influences near me search results is the number of backlinks to your site that include the city name in the anchor text of the link, according to a study from Local SEO Guide. Ex. Virginia Beach’s Top Eats would be a great anchor text for a restaurant trying to rank in Virginia Beach.

A site that links back to you and includes your business’ state and city in the anchor text can be very advantageous. Google analyzes these backlinks to check your business’ authority, similar to the algorithms they use for global search.

For SEO, this also means that acquiring good backlinks may be even more important than we previously thought.

 

By: Matt Ventura

“Near Me” Searches can be difficult to rank for. Ensuring the correct digital marketing strategies have been implemented for content marketing can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

Digital Marketing
Business, Lifestyle & Hobby, Marketing, SEO

Why Digital Marketing Matters

Why Digital Marketing Matters

Remember billboards?

I do.

As a young kid in Virginia, my experiences from the back seat of our car mostly alternated between: “Are we there yet?” and “Look, McDonalds, can we go?”, whenever one of those 10 foot billboards popped up on the side of the road.

Growing up with Immigrant parents from the Philippiness, the answer to both of those would, most times, be the same: “No.”

If you noticed Billboard were one of the most powerful forms of marketing 10 years ago.

Unfortunately, it’s now dead

Ever wonder why?

The reason is because with new technology constantly being produced from the newest Iphone to the next hand held device or even those portable dvd players we placed in our cars not too long ago. Passengers will find no reason to look outside of the window of their vehicle. Even the thought of self driving cars seems not too far away now, which means no one will be looking at road. Elon Musk suggest this will be a reality within the next 5 years! Which all in all means the use of Billboards will be non existent.

The share of people spending more time using electronic devices is only going up from here.

With Americans spending 11+ hours on electronic devices, every single day, there’s not much left. Sooner or later it seems like those movies about spending all our free time in a VR world will be true. And all of our time will be spent in the digital world.

Overview

The 2 main pillars of digital marketing are online marketing and offline marketing.

The 7 big categories of online marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

Offline marketing consist of:

  1. Enhanced offline marketing
    1. Electronic billboards
    2. Digital product demos
    3. Digital product samples
  2. Radio marketing
    1. Radio commercials
    2. Show sponsoring
  3. TV marketing
    1. TV commercials
    2. Tele-shopping
    3. Super Bowl commercials
  4. Phone marketing
    1. Cold calling
    2. Text message marketing (giveaways, coupons, loyalty programs)
    3. QR codes

Whether you realize it or not. Digital Marketing is already happening around us throughout our daily lives. It’s become so incoporated to our lives that we don’t even notice it half the time. As you can see, the internet is, by far, not the only place for marketers to gather success, even today.

Now that you’ve learned a brief overview of digital marketing, how will you implment it into your marketing strategy?

By Matt Ventura

We get it: Understanding digital marketing is a daunting task. Creating a strategy to effectivley use digital marketing might be even more difficult. In that case you will probably need the service of an SEO

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)

Business, Marketing, SEO

Why Trust SEO w/ MetaLinkd?

 

Why Trust your SEO Services with MetaLinkd?

MetaLinkd is one of the top SEO Services within the Rockville and Gaithersburg area. We pride ourselves in bringing data driven results to your business storefront.

Now more than ever people are using mobile devices to search up good and services and most people don’t go past the first page. Matt and Isaac are determined to develop a personalized strategy to cater to youer businesses needs.

Why Choose MetaLinkd?

– Emphasis on Local SEO

Our main targeted group of businesses are those locally within the Rockville and Gaithersburg area. MetaLinkd wants to help these businesses go on to the next level by creating a marketing strategy to increase their on site organic traffic and conversion rate for customers.

– Importance of building Clientele Relationships

Matt and Isaac take each and every client’s mission statement to heart and are determined to help them acheive their goal. We take the time to build these relationships with our clients by having monthly face to face meetings with clients. It’s important to have an honest and genuine relation with the clients in order to have both businesses suceed.

– Referral System

Here at MetaLinkd we like to create a referral system between all of our clients and potentially more within the Montgomery, Maryland area in order to help grow the local businesses and build a strong bond within the community.

 

Finding the right SEO Marketing Company can be difficult. Ensuring the correct digital marketing strategies have been implemented can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert) or our LinkedIn page (Best Rockville SEO Expert)