Depicting Digital Marketing in Maryland
Business, Facebook Ads, Instagram Ads, Marketing, maryland digital marketing agency, Maryland SEO, Search engine optimization, SEO, Social Media

Why Digital Marketing is a Must in 2019

Why you need to consider Digital Marketing in 2019

Many small businesses find themselves struggling to compete against more prominent corporations. What can a startup do when an established company seems to attract all prospective customers? With much deeper pockets, big companies manage to reach a wide audience thanks to their ability to advertise on different marketing channels such as television, billboards, and print ads. But small businesses can achieve the same by using digital platforms. As 2019 nears, it’s high time for startups and small and medium enterprises to leverage the power of digital marketing to build brand awareness, drive targeted customers, and boost sales.

Digital Marketing has been implemented over the past couple years.

Click below to watch clips from Gray Vaynerchuk  on why he believes Digital Marketing is important back in 2017.

Here’s why it is still just as important today!

Getting Started with Search Engine Optimization

Gone are the days when consumers had to flip through the pages of the phone book to contact the businesses they want to transact with. In the digital era, all it takes is a few clicks to find information on the web. According to Google, which enjoys nearly all of the search engine market, one-third of their organic searches are related to location. This means that their users are eager to use their search engine to find businesses, products, or service providers near their area. Capitalizing on this trend can be just what small businesses need to generate more foot traffic to their brick and mortar stores.
Setting up a website marks only the first step in search engine optimization. On-page and off-page SEO techniques must be employed to bring out the true ranking potential of a website. By creating a solid site structure, optimizing for the right keywords, and increasing the speed and functionality of a website, a small business can create a lasting image in the minds of their target customers. SEO proves to be the fuel that SMEs need to sit on top of Google’s first page, allowing them to reach a vast online audience.If you are looking for more information on the basics of Search Engine Optimization, be sure to check out www.metalinkd.com for more details on how digital marketing and SEO can be implemented into your marketing strategy. You can trust your faith into MetaLinkd SEO & Digital Marketing, the top Digital Marketing Agency in Rockville, MD and a up and coming Maryland SEO Company

Building an Effective Content Marketing Strategy

Driving traffic to a website is one thing, but grabbing the attention of visitors is a different story. A website that ranks number one on Google may prove useless if visitors leave the site soon after landing on it. This issue can be avoided by creating a content marketing strategy. In the online world, it’s all about delivering the information customers need. Many business owners make the mistake of simply selling their products or services. Being overly promotional without adding any value makes the perfect recipe to turn off customers.
Through content marketing, businesses can show their target audience why they’re worthy of their attention. With countless other companies competing for the same set of eyes, it’s imperative to stand out in the busy online landscape. Figuring out where the potential customers spend their time online allows small businesses to reach out to them and deliver the right kind of content depending on the platform. Other than traditional blogs, small businesses can upload enticing videos on YouTube, high-quality infographics on Pinterest, and professional photos on Instagram.
All this should work in cohesion with the search engine optimization campaign of the small business. Paid advertising methods can also be used to further improve online reach. Facebook and YouTube ads, for instance, are popular ways to increase online exposure. Including these widely used digital platforms and being consistent with SEO and content marketing effort gives small businesses a fighting chance against the biggest names in their industry.
Contact MetaLinkd SEO & Digital Marketing a Top Maryland SEO Company and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.
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Marketing, SEO

MetaLinkd Way: What are Redirects?

What are Redirects?

Every web page on the internet has a website address otherwise known as a URL. Content can be moved from one URL to another with a process called redirects. Redirects can go put content on one URL to any other URL they choose. Redirects come and various forms, for an example a 301 Redirect will redirect you from the website that you typed into your web browser to a different website’s homepage. For example, one of our clients owns two domain names for his practice. The .com and the .net version of his domain. So when you type into your browser, “www.johnpowersdmd.net” you will automatically get redirected to “www.johnpowersdmd.com”

Types of redirects

There are several ways of making a browser redirect the content on a URL. There are two types of redirects: server-side redirects and client-side redirects. Each of these can then be sub-divided into several types.

Server-side Redirects

These redirects are used on the server and will result in some content being sent to the browser.

301 Redirect

This is a permanent redirect used for when a page has moved to a different URL. Search engines follow redirects and will add the new URL to index. This is important for SEO purposes. Links that point to the old URL will then start to count towards the new URL, which is essential for search engine ranking.

302 Redirect

This is a temporary redirect for websites that need to be temporarily moved or for when the original URL should always be requested. This typically happens for redirects of websites that need to be altered in language or based off location. For SEO in this case the search engine will follow the redirect, but maintain the old URL in their index. It’s important to identify the difference between these two redirects especially for ranking purposes.

307 Redirect

Another variation of the 302 Redirect that will always be treated as a temporary URL by search engines. This means Browsers will never cache a 307 redirects. Search engines won’t follow 307 Redirects, because they are temporary. This will severely hurt your efforts to rank up a website if you have 307 redirect

308 Redirect

Least common redirect and it basically means, “follow this redirect and never go to the old URL again.” For SEO purposes it will rank for this new URL once redirected.

Client-Side Redirects

These redirects occur by a code being run in the browser of the user and then it redirects the browser to another URL. Since it is using a code this is a much slower process.

By: Matt Ventura

Understanding how to use redirects properly can be tough.  Tackling all other onsite SEO errors can be difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

   

a blog post
Business, Marketing, SEO

Why You Should Use PBNs In 2018

PBN’s (Private Blog Networks) are still viable for SEO in 2018!

PBNs or Private Blog Networks are a collection of blogs or sites often controlled by one publisher, with the goal of building up links within the network as a way to help particular content rank better in Google. PBNs are a popular strategy in the field of Digital Marketing and SEO that many have mixed feelings on. Some believe it’s a waste of time, effort and capital while others believe PBNs are essential for ranking. Our SEO & Digital Marketing experts believe PBNs are an essential strategy to help a website initially get ranked. When used properly this technique will help a website show up on the 1st page of Google.

Here’s why you should use them:

1. Control

WIth PBNs you decide how they will be used. You specifically decide what anchor text is used in each PBN. By properly marketing and strategizing the specific anchor text, how often it is used and where they are used within these PBNs will allow users to create one of the most powerful link building strategies. Another factor that is important is that users will have the ability to find PBNs on their own. Some people think purchasing PBNs is very costly, but with the right knowledge, it’s possible to find them at affordable and great prices.

A convenient factor for using PBNs is if a website gets penalized with a manual penalty, a penalty based on Googles manual review/algorithm, then users can just change the links on their PBNs or delete them as they wish.

If users get backlinking done on websites they do not own and receive a penalty it may be a hassle to remove those links and anchor text.

2. Less Stress/Time Building Relationships

I’m sure it’s something most people have done in this field. Looking for other digital marketing businesses to trade services with, interact with, exchange information with and link building off one another. Depending on the kind of worker one may be, link building may be the more efficient strategy to help rank up content fast. Just in case users aren’t that type of worker, here’s an idea of how to build better outreaching skills for backlinking.

3. Rank Up Faster!

As stated above, PBNs are a great source to have your content ranked on the 1st page of Google! I know most people are asking how, and that’s through the process of using old trusted websites that have already maintained some sort of authority (usually within the same niche of the content) and leveraging them to backlink to the content you want. Most SEO experts have realized that it’s quite difficult to obtain these kinds of powerful links organically or through outreaching to other companies.

Another powerful tool is to know that when purchasing PBNs they do not all have to related to the content that is being ranked. For example, typically if we want a local bakery’s website to be ranked we would look into purchasing PBNs that have to deal with something similar to a cake recipe blog. Actually, if a website has already built enough authority and has a pretty good trust flow, the PBN doesn’t have to be in a similar niche to the content.

 

Relying on only one SEO technique is NOT recommended. PBNs are useful for getting content ranked quick, but other strategies will be needed in order to keep content ranked high.

Obtaining PBNs be difficult. Ensuring the correct digital marketing strategies have been implemented with these PBNs can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

 

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Marketing, SEO, Web Design

3 Common Website Design Mistakes

Here’s 3 Common Website Design Mistakes we find on our clients’ websites

Website Design is something that takes time to master. Designing a website is something that is meticulous and can be very frustrating. The vision one may have for their website may not always transfer over to the computer screen in the way one might imagine. In my opinion, that’s the true challenge of any type of graphic or website design. When someone starts to being to develop these ideas for a website one may ask – What are the good elements to a website? Look no further, MetaLinkd is here to help provide 3 common website mistakes to help you improve your website.

 

  • Non-Responsive Website Design

A responsive design is the the most important aspect to website design. Why? Well think about the users who will be viewing the website and what kind of devices they can use. Whether it’s on a laptop screen, a mobile device or a tablet the website needs to be optimized to whatever device is being used.  It’s actually what Google recommends as well. We would recommend designing from websites such as WordPress or SquareSpace since they are mobile friendly. There are also programs that will help you transfer your website to these pages.

 

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  • Search Box nowhere to be found

When it comes to design, users shouldn’t feel overwhelmed when looking for certain things on your website. From personal blogs to business websites a search box is essential for navigation. A visitor could be searching for something that is hidden and can only be found using a search box. So be sure to make it not only readily available, but placed somewhere that is easily identifiable. Google provides a custom search engine creator that you can find here

 

 

  • Poor Readability

Website designs should be something that is appealing, but also identifiable. Different fonts can display different personalities which is very helpful for branding, but you don’t want to use too many and you must be careful when deciding between fonts. The font used should be easy to read, typically sans-serif fonts are used for the body of paragraphs. Emphasis techniques such as underlined or bold words can help your website stand out and also get across important information. Alignment or kerning is important as well when it comes to readability, with alignment errors it can cause the user to pay more attention to the font rather than the intended message.

 

 

 

Hope this information was useful and be sure to lookout for more tips to come

 

We get it: Managing and creating a website from scratch can be difficult. Making the website appealing to Google for ranking purposes may be even more difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)