Laptop left on a desk
Marketing, SEO

MetaLinkd Way: What are Redirects?

What are Redirects?

Every web page on the internet has a website address otherwise known as a URL. Content can be moved from one URL to another with a process called redirects. Redirects can go put content on one URL to any other URL they choose. Redirects come and various forms, for an example a 301 Redirect will redirect you from the website that you typed into your web browser to a different website’s homepage. For example, one of our clients owns two domain names for his practice. The .com and the .net version of his domain. So when you type into your browser, “www.johnpowersdmd.net” you will automatically get redirected to “www.johnpowersdmd.com”

Types of redirects

There are several ways of making a browser redirect the content on a URL. There are two types of redirects: server-side redirects and client-side redirects. Each of these can then be sub-divided into several types.

Server-side Redirects

These redirects are used on the server and will result in some content being sent to the browser.

301 Redirect

This is a permanent redirect used for when a page has moved to a different URL. Search engines follow redirects and will add the new URL to index. This is important for SEO purposes. Links that point to the old URL will then start to count towards the new URL, which is essential for search engine ranking.

302 Redirect

This is a temporary redirect for websites that need to be temporarily moved or for when the original URL should always be requested. This typically happens for redirects of websites that need to be altered in language or based off location. For SEO in this case the search engine will follow the redirect, but maintain the old URL in their index. It’s important to identify the difference between these two redirects especially for ranking purposes.

307 Redirect

Another variation of the 302 Redirect that will always be treated as a temporary URL by search engines. This means Browsers will never cache a 307 redirects. Search engines won’t follow 307 Redirects, because they are temporary. This will severely hurt your efforts to rank up a website if you have 307 redirect

308 Redirect

Least common redirect and it basically means, “follow this redirect and never go to the old URL again.” For SEO purposes it will rank for this new URL once redirected.

Client-Side Redirects

These redirects occur by a code being run in the browser of the user and then it redirects the browser to another URL. Since it is using a code this is a much slower process.

By: Matt Ventura

Understanding how to use redirects properly can be tough.  Tackling all other onsite SEO errors can be difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

   

Business, Marketing, SEO

Why Trust SEO w/ MetaLinkd?

 

Why Trust your SEO Services with MetaLinkd?

MetaLinkd is one of the top SEO Services within the Rockville and Gaithersburg area. We pride ourselves in bringing data driven results to your business storefront.

Now more than ever people are using mobile devices to search up good and services and most people don’t go past the first page. Matt and Isaac are determined to develop a personalized strategy to cater to youer businesses needs.

Why Choose MetaLinkd?

– Emphasis on Local SEO

Our main targeted group of businesses are those locally within the Rockville and Gaithersburg area. MetaLinkd wants to help these businesses go on to the next level by creating a marketing strategy to increase their on site organic traffic and conversion rate for customers.

– Importance of building Clientele Relationships

Matt and Isaac take each and every client’s mission statement to heart and are determined to help them acheive their goal. We take the time to build these relationships with our clients by having monthly face to face meetings with clients. It’s important to have an honest and genuine relation with the clients in order to have both businesses suceed.

– Referral System

Here at MetaLinkd we like to create a referral system between all of our clients and potentially more within the Montgomery, Maryland area in order to help grow the local businesses and build a strong bond within the community.

 

Finding the right SEO Marketing Company can be difficult. Ensuring the correct digital marketing strategies have been implemented can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert) or our LinkedIn page (Best Rockville SEO Expert)

A white man in his mid 20's looking at his phone and smiling
Business, Marketing, Social Media

How We Can Leverage Authenticity in Today’s Market

Marketing and Branding is About Understanding Where the is Attention

This speaks truth at many levels. More eyes on your content means more potential conversions. But in this day and age, the competition on social media platforms is insane and this can be overwhelming for many who are just getting started (heck, it’s still overwhelming for me at times, too).

From my experience of creating content for my personal brand as well as other brands, it’s the authenticity and “rawness” of a piece of content that grabs people’s attention.

Breaking It Down

We can simplify the thought process behind maximizing our potentials on our social media platform by focusing on

1. where are people’s attention?

2. how we can get people’s attention organically?

Before we break down those two pieces, it’s equally important to understand how people behave in this market.

Part 1: Giving Value First

First of all, the audience dislikes commercials (maybe even hate) and content that sound more like infomercials than anything.

Let’s think about it, what’s the first thing we do when the commercials come on during a sports game?

We immediately pull out our phones. Why would that be?

My thought on this is that commercials simply do not provide enough value that is worth the audiences’ time.

This brings us to our first point: where are people’s attention?

When a piece of content, whether it’s a blog, video, or audio, gives tremendous amount of value to the targeted audience, people will put all their attention into it.

Not only will they watch/read/listen through the entire length, they’ll comment, share, and promote the content. 

I don’t know about you, but this sounds like free marketing. We wouldn’t pay a penny for an ad in this type of situation. That piece of content will spread on its own.

What was the secret? No secret. It simply gave tremendous amount of value.

Part 2: The Value of Authenticity

People can very easily differentiate when someone is being authentic (or not). It’s a huge turnoff for everyone when people are being inauthentic.

So, how can we show our authenticity through our content or our outreach efforts on social media platforms?

By being authentic, I don’t mean that we should share all of our experiences from our daily lives.

Rather, it’s about being genuine about your actions and words.

Commenting “Hey nice shirt!” on an Instagram post when it’s obviously a picture of the cookies the person made sounds very inauthentic.

Conversely, if you direct message someone and give them a tip on how they could increase the conversions on their website by tweaking the designs (we wrote a blog on this previously) is tremendously valuable and authentic.

People will most likely appreciate your thought and effort of giving them such feedback for free. Not only that, they’ll most likely look through your profile, scroll through all your content, and maybe even click the link to your website.

In the end, you are grabbing their attention organically and building a real relationship with the person.

Final Points

Giving value first is a must. So is being authentic in your words and actions.

While this consumes a lot more effort than running a few ads on Facebook (which is also valuable if done correctly), they will definitely help businesses and brands grow in the long run.

Even though we live in a digital age, we can’t ignore the fact that people will always prefer human interaction over talking with a bot of some sort.

 

We get it: Creating the right kind of exposure for your brand can be difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)

Here’s some more useful information to market yourself!

5 Steps to Find Your Brand Voice