Depicting Digital Marketing in Maryland
Business, Facebook Ads, Instagram Ads, Marketing, maryland digital marketing agency, Maryland SEO, Search engine optimization, SEO, Social Media

Why Digital Marketing is a Must in 2019

Why you need to consider Digital Marketing in 2019

Many small businesses find themselves struggling to compete against more prominent corporations. What can a startup do when an established company seems to attract all prospective customers? With much deeper pockets, big companies manage to reach a wide audience thanks to their ability to advertise on different marketing channels such as television, billboards, and print ads. But small businesses can achieve the same by using digital platforms. As 2019 nears, it’s high time for startups and small and medium enterprises to leverage the power of digital marketing to build brand awareness, drive targeted customers, and boost sales.

Digital Marketing has been implemented over the past couple years.

Click below to watch clips from Gray Vaynerchuk  on why he believes Digital Marketing is important back in 2017.

Here’s why it is still just as important today!

Getting Started with Search Engine Optimization

Gone are the days when consumers had to flip through the pages of the phone book to contact the businesses they want to transact with. In the digital era, all it takes is a few clicks to find information on the web. According to Google, which enjoys nearly all of the search engine market, one-third of their organic searches are related to location. This means that their users are eager to use their search engine to find businesses, products, or service providers near their area. Capitalizing on this trend can be just what small businesses need to generate more foot traffic to their brick and mortar stores.
Setting up a website marks only the first step in search engine optimization. On-page and off-page SEO techniques must be employed to bring out the true ranking potential of a website. By creating a solid site structure, optimizing for the right keywords, and increasing the speed and functionality of a website, a small business can create a lasting image in the minds of their target customers. SEO proves to be the fuel that SMEs need to sit on top of Google’s first page, allowing them to reach a vast online audience.If you are looking for more information on the basics of Search Engine Optimization, be sure to check out www.metalinkd.com for more details on how digital marketing and SEO can be implemented into your marketing strategy. You can trust your faith into MetaLinkd SEO & Digital Marketing, the top Digital Marketing Agency in Rockville, MD and a up and coming Maryland SEO Company

Building an Effective Content Marketing Strategy

Driving traffic to a website is one thing, but grabbing the attention of visitors is a different story. A website that ranks number one on Google may prove useless if visitors leave the site soon after landing on it. This issue can be avoided by creating a content marketing strategy. In the online world, it’s all about delivering the information customers need. Many business owners make the mistake of simply selling their products or services. Being overly promotional without adding any value makes the perfect recipe to turn off customers.
Through content marketing, businesses can show their target audience why they’re worthy of their attention. With countless other companies competing for the same set of eyes, it’s imperative to stand out in the busy online landscape. Figuring out where the potential customers spend their time online allows small businesses to reach out to them and deliver the right kind of content depending on the platform. Other than traditional blogs, small businesses can upload enticing videos on YouTube, high-quality infographics on Pinterest, and professional photos on Instagram.
All this should work in cohesion with the search engine optimization campaign of the small business. Paid advertising methods can also be used to further improve online reach. Facebook and YouTube ads, for instance, are popular ways to increase online exposure. Including these widely used digital platforms and being consistent with SEO and content marketing effort gives small businesses a fighting chance against the biggest names in their industry.
Contact MetaLinkd SEO & Digital Marketing a Top Maryland SEO Company and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.
Business, Marketing, SEO

Why Trust SEO w/ MetaLinkd?

 

Why Trust your SEO Services with MetaLinkd?

MetaLinkd is one of the top SEO Services within the Rockville and Gaithersburg area. We pride ourselves in bringing data driven results to your business storefront.

Now more than ever people are using mobile devices to search up good and services and most people don’t go past the first page. Matt and Isaac are determined to develop a personalized strategy to cater to youer businesses needs.

Why Choose MetaLinkd?

– Emphasis on Local SEO

Our main targeted group of businesses are those locally within the Rockville and Gaithersburg area. MetaLinkd wants to help these businesses go on to the next level by creating a marketing strategy to increase their on site organic traffic and conversion rate for customers.

– Importance of building Clientele Relationships

Matt and Isaac take each and every client’s mission statement to heart and are determined to help them acheive their goal. We take the time to build these relationships with our clients by having monthly face to face meetings with clients. It’s important to have an honest and genuine relation with the clients in order to have both businesses suceed.

– Referral System

Here at MetaLinkd we like to create a referral system between all of our clients and potentially more within the Montgomery, Maryland area in order to help grow the local businesses and build a strong bond within the community.

 

Finding the right SEO Marketing Company can be difficult. Ensuring the correct digital marketing strategies have been implemented can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert) or our LinkedIn page (Best Rockville SEO Expert)

Business, Lifestyle & Hobby, Marketing, SEO, Voice Search

Voice Search Algorithm in 2018

2018 SEO Trends: Understanding Mobile Voice Search Algorithms

Voice Search Algorithms on the rise!

The way people search for information online is drastically changing. Within the past 5 years there has been a transition from information being searched from a laptop to a mobile device. According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. Now, the way people search for information has changed yet again. With new technology such as Google Home and Amazon echo, the idea of using voice search techniques is becoming common. It’s becoming such a hot trend that Apple has produced Siri, Google Voice for Android, Cortana for Microsoft and Alexa for Amazon products are all competing to be the top device of 2018.

The reason for this is that people have realized that searching with their voice is a lot more efficient than typing onto a small screen. Think about it, it’s much easier for someone to ask Cortana or Siri to play, “Just The Way You Are” by Bruno Mars than it is to type it. The technology has allowed a more natural way to interact with machines using a conversational voice. As SEO’s we must always adapt to the new trends and this is a great opportunity to adjust one’s marketing strategy to account for the rise in Voice Search. Just take a look at this 2016 Internet Trends Report

 

increase-in-voice-search-share

How to Optimize for Voice Search? Long-Tailed Searches are your new best friend!

Studies have shown that voice searches are typically longer than text queries. For example, it’s more common to for mobile voice search engines to hear, “What is the weather outside right now?” Rather than when typing people will typically just type “Today’s weather” This brings an opportunity for Long-Tailed Keyword Searches to come back into search engine algorithm!

The Good and the Bad

How does this help SEO’s? Well, first it means that ranking content for a specific long tailed makes an SEO’s job much easier. Long-Tailed Keyword ranking is much easier than a more specific search due to the lesser amount of competition.

The downfall to this new trend is that developing a strategy for what specific Long-Tailed Keyword Search one wants to rank for will be difficult. Let’s face it, there’s no true data that has been released that tells us what people are searching most for via voice search. If two individuals wanted to order pizza one could say, “Find nearby Brooklyn Style Pizza” while another could voice search, “Order Thin Crust Pizza Now” This is why creating a marketing strategy will require a lot more research into a specific industry, before pursuing actions.

 

Here at MetaLinkd, we are excited to take on this task and find ways to be more optimized and more well versed in this specific technique. What kind of algorithms do you think search engines will pick up next? How much more do you think voice search will affect the industry? Comment below your thoughts!

Creating a Digital Marketing Plan can be difficult. Ensuring the correct digital marketing strategies have been implemented for Voice Search can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

Google Search Engine on Apple Computer
SEO

Google Search Engine Matters for Your Business, too

Google search engine play a huge part in all of our daily lives. Whether it’s to fact check what our friends told us over lunch, or to look up a nearby restaurant with decent reviews, Google search engine plays a role in one way or another.

To help our readers understand why Google Search Engine matters to their businesses, we’ll start by breaking down how Google search engine is designed.

Google’s Search Engine Algorithm

Analysis of Search Query

The process begins with analysis of your words used in the search query. Google has developed this system to understand the type of search query you’ve entered by using the latest data on natural language used in modern society.

It also accounts for common misspellings or common grammar mistakes.

The results that the user sees is also largely dependent on how specificity of the question. So, if someone is looking for hours of operation of a local car dealership, Google has a specific method of analyzing the query.

Matching the Search

At this point, Google sifts through web pages that have been indexed to see if there are any matching terms on the web pages. Analysis of keywords takes into account of how often and where the keywords are presented throughout the pages.

Google is responsible for making sure the content that will be presented is reliable and relevant.

Let’s say you search for the term “Auto Repair near me”. Through the search of relevant resources, Google will make sure that the pages meet other criteria, such as image descriptions, model of common cars, services related to auto repair such as break pads replacement. This way, Google won’t be presenting pages that simply says “Auto Repair Near Me” a million times without any relevant information.

Presenting Useful Pages

Google needs to look through millions of pages, and some of these could definitely be spammy with keywords written all over the place without giving any value to the user.

To avoid mishaps, Google takes into account of user experience on the web page, the freshness of the content on the page, the frequency of search terms appearing on the different pages.

Another major component of picking the best resources for the users is trust or authority of the website. If there are other websites that users find to be useful, such as Yellow Pages, link back to the website of concern, Google will tend to place these higher than those who have no backlinks leading to the site.

Of course, people can take the shortcut and link hundreds of sites back to the website, but Google has built an algorithm to detect and flag these types of websites to reduce the probability of users coming across these sites.

User’s Location and History

Getting results for a restaurant in NYC when you’re located in Rockville, MD would not be ideal for any user. So, Google takes into consideration of your location as well as your search history. It tries to understand search queries such as “best restaurants”, which is quite vague, by using location and history of your searches (as well as history of your locations).

Search Results Page

The design and content provided on the search results pages largely depends on the context of the search query. For example, when a user searches for a pair of jeans, the user will see a lot of ads at the top for search terms related to either the type of jeans or the brand of the jeans. The user will also see options presented through Google Shopping.

This is largely different from the results that someone would see after searching for “places to eat near me”. This would bring up a map with local listings of restaurants near your current location.

The search results page takes into consideration of all the points mentioned previously and provides the best experience for the user by providing most useful and relevant information.

Why does this matter for your business?

While there are a small fraction of businesses that may not benefit from search engine optimization, most businesses, especially those that serve the local community, need to think about how their businesses are presented on the online platforms.

People are constantly searching for local businesses that provide products or services that they need through Google, both in text and voice. As we’ve mentioned in one our previous blogs, the number of people using mobile phones and search engines to get the answers they need are continuously growing every year. It only makes more sense for businesses to take advantage of the opportunities provided through technologies such as Google, Facebook, etc.

 

Citations:

[1] How Search Algorithms Work by Google

[2] Number of Mobile Phone Users Worldwide

[3] Elements of Google Search Results Page

[4] Why SEO Rankings Matter by MetaLinkd

Obtaining organic traffic to your website can be a daunting task. Converting that traffic into sales might be even more difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

 

Phone and infograph on table
Marketing, SEO, Social Media, Voice Search, Web Design

Latest Trends in SEO for 2018

Latest Trends in SEO for 2018:

  • Content & Links

    • Search Engine Optimization has been around since Google and what will help increase organic traffic will always start with great content and reliable links. Here at MetaLinkd we emphasize the idea of putting quality content that is both informative and precise. By trying to use certain key words and phrases too often in website content will cause Google to see the webpage as spam which causes difficulty ranking. Linking is another basic technique to help build authorization and credibility for a website which will help in ranking. Be aware of “bad” websites when creating links.
  • Voice Search

    • With new technology constantly evolving the usage of voice searches has increased substantially in mobile devices and tablets. Adapt to this trend by making website’s content, branding and key words phrases should be voice search friendly. Remember, people do not typically type the same way they speak.
  • Video Marketing

    • There are many pros to video marketing for SEO. The first one is that it helps build authorization in the Google algorithm which will help improve ranking. Secondly, a focus on video marketing provides an avenue to engage site visitors with quality content which will help build the brand in the consumer’s eyes. The only downfall to video marketing is if the video is poorly produced and edited, it will result in the visitor viewing your company and its image negatively.
  • Mobile First Index

With it being only April, these are the current trends in SEO for 2018! As SEO’s we are constantly looking for more trends to help increase site ranking and organic traffic. If you would like to discuss more potential SEO trends email us at 

 

We get it: Keeping up with the latest trends can be time consuming and difficult. Adjusting your website to cater to these trends can be even more difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)