Laptop left on a desk
Marketing, SEO

MetaLinkd Way: What are Redirects?

What are Redirects?

Every web page on the internet has a website address otherwise known as a URL. Content can be moved from one URL to another with a process called redirects. Redirects can go put content on one URL to any other URL they choose. Redirects come and various forms, for an example a 301 Redirect will redirect you from the website that you typed into your web browser to a different website’s homepage. For example, one of our clients owns two domain names for his practice. The .com and the .net version of his domain. So when you type into your browser, “www.johnpowersdmd.net” you will automatically get redirected to “www.johnpowersdmd.com”

Types of redirects

There are several ways of making a browser redirect the content on a URL. There are two types of redirects: server-side redirects and client-side redirects. Each of these can then be sub-divided into several types.

Server-side Redirects

These redirects are used on the server and will result in some content being sent to the browser.

301 Redirect

This is a permanent redirect used for when a page has moved to a different URL. Search engines follow redirects and will add the new URL to index. This is important for SEO purposes. Links that point to the old URL will then start to count towards the new URL, which is essential for search engine ranking.

302 Redirect

This is a temporary redirect for websites that need to be temporarily moved or for when the original URL should always be requested. This typically happens for redirects of websites that need to be altered in language or based off location. For SEO in this case the search engine will follow the redirect, but maintain the old URL in their index. It’s important to identify the difference between these two redirects especially for ranking purposes.

307 Redirect

Another variation of the 302 Redirect that will always be treated as a temporary URL by search engines. This means Browsers will never cache a 307 redirects. Search engines won’t follow 307 Redirects, because they are temporary. This will severely hurt your efforts to rank up a website if you have 307 redirect

308 Redirect

Least common redirect and it basically means, “follow this redirect and never go to the old URL again.” For SEO purposes it will rank for this new URL once redirected.

Client-Side Redirects

These redirects occur by a code being run in the browser of the user and then it redirects the browser to another URL. Since it is using a code this is a much slower process.

By: Matt Ventura

Understanding how to use redirects properly can be tough.  Tackling all other onsite SEO errors can be difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

   

Business, Marketing, SEO

Why Trust SEO w/ MetaLinkd?

 

Why Trust your SEO Services with MetaLinkd?

MetaLinkd is one of the top SEO Services within the Rockville and Gaithersburg area. We pride ourselves in bringing data driven results to your business storefront.

Now more than ever people are using mobile devices to search up good and services and most people don’t go past the first page. Matt and Isaac are determined to develop a personalized strategy to cater to youer businesses needs.

Why Choose MetaLinkd?

– Emphasis on Local SEO

Our main targeted group of businesses are those locally within the Rockville and Gaithersburg area. MetaLinkd wants to help these businesses go on to the next level by creating a marketing strategy to increase their on site organic traffic and conversion rate for customers.

– Importance of building Clientele Relationships

Matt and Isaac take each and every client’s mission statement to heart and are determined to help them acheive their goal. We take the time to build these relationships with our clients by having monthly face to face meetings with clients. It’s important to have an honest and genuine relation with the clients in order to have both businesses suceed.

– Referral System

Here at MetaLinkd we like to create a referral system between all of our clients and potentially more within the Montgomery, Maryland area in order to help grow the local businesses and build a strong bond within the community.

 

Finding the right SEO Marketing Company can be difficult. Ensuring the correct digital marketing strategies have been implemented can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert) or our LinkedIn page (Best Rockville SEO Expert)

Business, Lifestyle & Hobby, Marketing, SEO, Voice Search

Voice Search Algorithm in 2018

2018 SEO Trends: Understanding Mobile Voice Search Algorithms

Voice Search Algorithms on the rise!

The way people search for information online is drastically changing. Within the past 5 years there has been a transition from information being searched from a laptop to a mobile device. According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. Now, the way people search for information has changed yet again. With new technology such as Google Home and Amazon echo, the idea of using voice search techniques is becoming common. It’s becoming such a hot trend that Apple has produced Siri, Google Voice for Android, Cortana for Microsoft and Alexa for Amazon products are all competing to be the top device of 2018.

The reason for this is that people have realized that searching with their voice is a lot more efficient than typing onto a small screen. Think about it, it’s much easier for someone to ask Cortana or Siri to play, “Just The Way You Are” by Bruno Mars than it is to type it. The technology has allowed a more natural way to interact with machines using a conversational voice. As SEO’s we must always adapt to the new trends and this is a great opportunity to adjust one’s marketing strategy to account for the rise in Voice Search. Just take a look at this 2016 Internet Trends Report

 

increase-in-voice-search-share

How to Optimize for Voice Search? Long-Tailed Searches are your new best friend!

Studies have shown that voice searches are typically longer than text queries. For example, it’s more common to for mobile voice search engines to hear, “What is the weather outside right now?” Rather than when typing people will typically just type “Today’s weather” This brings an opportunity for Long-Tailed Keyword Searches to come back into search engine algorithm!

The Good and the Bad

How does this help SEO’s? Well, first it means that ranking content for a specific long tailed makes an SEO’s job much easier. Long-Tailed Keyword ranking is much easier than a more specific search due to the lesser amount of competition.

The downfall to this new trend is that developing a strategy for what specific Long-Tailed Keyword Search one wants to rank for will be difficult. Let’s face it, there’s no true data that has been released that tells us what people are searching most for via voice search. If two individuals wanted to order pizza one could say, “Find nearby Brooklyn Style Pizza” while another could voice search, “Order Thin Crust Pizza Now” This is why creating a marketing strategy will require a lot more research into a specific industry, before pursuing actions.

 

Here at MetaLinkd, we are excited to take on this task and find ways to be more optimized and more well versed in this specific technique. What kind of algorithms do you think search engines will pick up next? How much more do you think voice search will affect the industry? Comment below your thoughts!

Creating a Digital Marketing Plan can be difficult. Ensuring the correct digital marketing strategies have been implemented for Voice Search can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

a blog post
Business, Marketing, SEO

Why You Should Use PBNs In 2018

PBN’s (Private Blog Networks) are still viable for SEO in 2018!

PBNs or Private Blog Networks are a collection of blogs or sites often controlled by one publisher, with the goal of building up links within the network as a way to help particular content rank better in Google. PBNs are a popular strategy in the field of Digital Marketing and SEO that many have mixed feelings on. Some believe it’s a waste of time, effort and capital while others believe PBNs are essential for ranking. Our SEO & Digital Marketing experts believe PBNs are an essential strategy to help a website initially get ranked. When used properly this technique will help a website show up on the 1st page of Google.

Here’s why you should use them:

1. Control

WIth PBNs you decide how they will be used. You specifically decide what anchor text is used in each PBN. By properly marketing and strategizing the specific anchor text, how often it is used and where they are used within these PBNs will allow users to create one of the most powerful link building strategies. Another factor that is important is that users will have the ability to find PBNs on their own. Some people think purchasing PBNs is very costly, but with the right knowledge, it’s possible to find them at affordable and great prices.

A convenient factor for using PBNs is if a website gets penalized with a manual penalty, a penalty based on Googles manual review/algorithm, then users can just change the links on their PBNs or delete them as they wish.

If users get backlinking done on websites they do not own and receive a penalty it may be a hassle to remove those links and anchor text.

2. Less Stress/Time Building Relationships

I’m sure it’s something most people have done in this field. Looking for other digital marketing businesses to trade services with, interact with, exchange information with and link building off one another. Depending on the kind of worker one may be, link building may be the more efficient strategy to help rank up content fast. Just in case users aren’t that type of worker, here’s an idea of how to build better outreaching skills for backlinking.

3. Rank Up Faster!

As stated above, PBNs are a great source to have your content ranked on the 1st page of Google! I know most people are asking how, and that’s through the process of using old trusted websites that have already maintained some sort of authority (usually within the same niche of the content) and leveraging them to backlink to the content you want. Most SEO experts have realized that it’s quite difficult to obtain these kinds of powerful links organically or through outreaching to other companies.

Another powerful tool is to know that when purchasing PBNs they do not all have to related to the content that is being ranked. For example, typically if we want a local bakery’s website to be ranked we would look into purchasing PBNs that have to deal with something similar to a cake recipe blog. Actually, if a website has already built enough authority and has a pretty good trust flow, the PBN doesn’t have to be in a similar niche to the content.

 

Relying on only one SEO technique is NOT recommended. PBNs are useful for getting content ranked quick, but other strategies will be needed in order to keep content ranked high.

Obtaining PBNs be difficult. Ensuring the correct digital marketing strategies have been implemented with these PBNs can be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).

 

"0-100 real quick"- Drake
Business, Design & Photography, Lifestyle & Hobby, Marketing, SEO, Web Design

Why Website Speed Is Important

Why Website Speed Is Important for SEO (Search Engine Optimization)

Most people think that design is the most important aspect to a website. You can have the best looking website, but if the website speed isn’t sufficient how will anyone be able to enjoy the content

In a competitive field where SEO is the top priority for marketers, it’s paramount that you start off on the right foot. Website design will only get you so far, so optimizing your website through SEO practices will result in organic traffic.

Website Speed is Essential

First impressions are important and if your website isn’t loading properly not only will visitors leave your website, but its unlikely that they will return. Lets face it most people have a short fuse when it comes to their patience. They want to be able to navigate a website whether it’s on their phone or through their computer, so it’s essential to make sure the site page is running at proper speed.

More than 70% of the pages recently analyzed by Google in a recent study took seven seconds to load content above the fold.

Websites that functioned below the fold were listed to taking up to ten seconds to load. And on average a website takes about 22 seconds to load. Statistics also say that if a website takes longer than three seconds via mobile the user will exit from the page. Having a website that doesn’t have proper website speed will obliterate your SEO rankings. As page load time increases from one to seven seconds, the chances of a mobile site visitor bouncing skyrockets to 113%.

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Luckily, you can use Google’s test my site tool to increase speed.

Before you’ll have to enter your URL This allows Google Search Console to identify the errors in your web page and tips for optimization purposes.

 

Once you have entered in your site’s address, click “Analyze.” Then, you’ll be able to view your page’s site speed score for mobile and desktop.

And then you can click on  “Desktop” or “Mobile” buttons to toggle your view.

It’s important to consider mobile view versus desktop because people are more likely to search things up on their phone.

Obtaining an optimized mobile and desktop website can be difficult. Converting that into a website with a fast website speed might be even more difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert).