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Marketing, SEO

MetaLinkd Way: What are Redirects?

What are Redirects?

Every web page on the internet has a website address otherwise known as a URL. Content can be moved from one URL to another with a process called redirects. Redirects can go put content on one URL to any other URL they choose. Redirects come and various forms, for an example a 301 Redirect will redirect you from the website that you typed into your web browser to a different website’s homepage. For example, one of our clients owns two domain names for his practice. The .com and the .net version of his domain. So when you type into your browser, “www.johnpowersdmd.net” you will automatically get redirected to “www.johnpowersdmd.com”

Types of redirects

There are several ways of making a browser redirect the content on a URL. There are two types of redirects: server-side redirects and client-side redirects. Each of these can then be sub-divided into several types.

Server-side Redirects

These redirects are used on the server and will result in some content being sent to the browser.

301 Redirect

This is a permanent redirect used for when a page has moved to a different URL. Search engines follow redirects and will add the new URL to index. This is important for SEO purposes. Links that point to the old URL will then start to count towards the new URL, which is essential for search engine ranking.

302 Redirect

This is a temporary redirect for websites that need to be temporarily moved or for when the original URL should always be requested. This typically happens for redirects of websites that need to be altered in language or based off location. For SEO in this case the search engine will follow the redirect, but maintain the old URL in their index. It’s important to identify the difference between these two redirects especially for ranking purposes.

307 Redirect

Another variation of the 302 Redirect that will always be treated as a temporary URL by search engines. This means Browsers will never cache a 307 redirects. Search engines won’t follow 307 Redirects, because they are temporary. This will severely hurt your efforts to rank up a website if you have 307 redirect

308 Redirect

Least common redirect and it basically means, “follow this redirect and never go to the old URL again.” For SEO purposes it will rank for this new URL once redirected.

Client-Side Redirects

These redirects occur by a code being run in the browser of the user and then it redirects the browser to another URL. Since it is using a code this is a much slower process.

By: Matt Ventura

Understanding how to use redirects properly can be tough.  Tackling all other onsite SEO errors can be difficult. In that case, you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Maryland SEO).

   

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Marketing, Social Media

Make or Break Your Career (On Social Media)

The Impact of Social Media Presence

Social Media can be like a double edged sword, it’s important to think through one’s actions before posting online. Social media is a cluster of information that ranges from political arguments, current events, pop culture and more. To a great marketer it’s an opportunity to network, link and stay connected to some of the most influential people. Having not only a strong presence and a positive one will help a company grow. After obtaining information from social media experts (specifically Twitter) here are some tips for social media presence.

 

3 Things to Avoid on Social Media

Posting Without Thinking

Think before you hit send, says Kathi Kruse​, owner of social media and digital marketing agency Kruse Control. . Many users post obscure or provocative images, inappropriate videos and offensive thoughts on Twitter, she says, all of which can be gravely damaging to a marketing career.

“I’m not saying people shouldn’t have their personal opinions about things politically or otherwise, but what you say and do online speaks for you,” she says. “A lot of people don’t realize that because it’s just the click of a button. But the reality is, you can see [the Twitter post] for the rest of your life.”

For example, Twitter posts can stir up at the worst possible moment—many are archived by the Library of Congress—and will hinder a marketer from obtaining a position. Imagine what backlash most athletes and celebrities get over tweets.

In a business aspect, here at MetaLinkd it is recommended that a non-partisan approach is taken when it comes to political manners. Though someone can feel a certain way towards an issue it is best to keep business and personal separate.

 

Only Talking About Yourself​

Social Media can be like a small get together and most people hate listening to those who only talk about themselves. Remember that social media is a huge part of branding and followers want to have informative, interesting or appealing items on their feed. Think about what services you can offer to them in all aspects including social media. Try to be innovative, fresh and new when posting content which can include SOME things about yourself.

Janet Fouts, a social media strategist and CEO of Tatu Digital Media, says using Twitter solely for self-aggrandizement is one of the biggest mistakes professionals can make. Instead, marketers should join other conversations and share other people’s posts, especially those who are valuable for their marketing network.

“Respecting the intelligence of other people and sharing their information aligns marketers with the people they respect,” Fouts says. “When they do that, they can really raise their status by associating with people who are super smart.”

 

Speaking as an Authority If You Aren’t an Authority

Don’t be a know-it-all, says Lissa Duty​, social media coach and co-founder of Rocks Digital. If a marketing professional, perhaps feeling intimidated by the experience of other marketers, speaks like an authority on Twitter when he’s more of a dilettante, other marketers will see through his pretentiousness, Duty says. To make an impact as an influencer is a great goal, but it can’t be forced. One must know when to be a leader and when to be a follower. Constantly be open to learning new information and not just give it.

We get it: Creating quality content for Social Media can be difficult. Managing Social Media and improving brand image can be even more difficult. In that case you will probably need the service of an SEO expert.

Contact MetaLinkd SEO & Digital Marketing (https://metalinkd.com) and schedule a free consultation to determine whether your website is helping or hurting you. Co-Founders Matt Ventura and Isaac Jeong will personally analyze your website and your SEO strategy as a whole. Fill out the discovery page to get the information you need to drive more traffic to your website.

If you would like to learn more useful SEO techniques check out our Google+ (Top Rockville SEO Expert)

 

If you would like to check out more content see this article!